# Call Every IndiaMART Lead Within a Minute

> Connect IndiaMART and JustDial leads to an AI voice agent so every enquiry gets a call within a minute, qualified in Hindi or English, with results in your CRM.

Source: https://edesy.in/blog/call-indiamart-justdial-leads-ai-voice-2026

**You can have an AI voice agent call every IndiaMART or JustDial enquiry within a minute**, in Hindi
or English, confirm the requirement, ask quantity, location and timeline, and pass serious buyers to
your sales team. IndiaMART's Lead Manager can **push each new lead to a webhook in real time**; an
automation tool passes it to the voice agent, which calls, qualifies and writes the answers back to
your CRM or a Google Sheet. It is the [AI sales agent](https://edesy.in/ai-sales-agent) use case, wired to India's
biggest B2B lead sources.

> **Try it on your next lead:** [Create a free Edesy account](https://voice-agent.edesy.in/?utm_source=edesy.in&utm_medium=blog&utm_campaign=call-indiamart-justdial-leads-ai-voice-2026) — self-serve, Rs 50 free credit, no demo needed.

## Why marketplace leads need a call within a minute

A buyer on IndiaMART or JustDial usually sends the same enquiry to several suppliers. Whoever calls
first, while the buyer is still looking, gets the first real conversation. Most small suppliers call
back hours later, after the buyer has already spoken to someone else. Leads that arrive at night or
on a Sunday often wait until Monday.

An AI agent removes the wait. For the general case of any lead source, see
[speed to lead with AI callbacks](https://edesy.in/blog/speed-to-lead-ai-callback-new-leads-2026).

## How the connection works

1. **A buyer sends an enquiry** on IndiaMART or JustDial.
2. **The lead is pushed to a webhook.**
   - **IndiaMART:** paid sellers can turn on the **Push API** from Lead Manager (Import/Export Leads →
     Push API) and enter a webhook listener URL, and leads arrive in real time
     ([IndiaMART help](https://help.indiamart.com/knowledge-base/integration-of-indiamarts-lead-manager-crm-push-api-with-third-party-crms-real-time-push-of-leads)).
     A Pull API that fetches leads every few minutes also exists.
   - **JustDial:** webhook URLs are usually configured by your JustDial account manager, since there is
     no self-serve screen for it ([LeadSquared help](https://help.leadsquared.com/integrate-justdial-with-leadsquared/)
     describes the process).
3. **An automation tool** (Zapier, Make, n8n or your developer's small script) receives the webhook
   and calls the voice agent's API with the buyer's number and the enquiry as variables. See the
   [trigger-call API](https://edesy.in/docs/voice-agent/api/trigger-call).
4. **The AI agent calls within seconds** and qualifies the buyer.
5. **Results are written back**: to HubSpot, Salesforce, Zoho CRM, GoHighLevel, or a Google Sheet.
   Hot leads are transferred live to a salesperson during working hours.

## What the agent says

> Namaste {{name}} ji, main {{company}} se ek AI assistant bol rahi hoon. Aapne IndiaMART par
> {{product}} ke liye enquiry ki thi. Kya do minute baat kar sakte hain?
> Aapko kitni quantity chahiye? Delivery kahan chahiye? Aur aap kab tak order karna chahte hain?
> Main aapki baat abhi humare sales manager se karwa deti hoon.

Use English for enquiries that came in English, and a regional language where your buyers expect
one. More scripts are in our [Hindi AI calling scripts](https://edesy.in/blog/hindi-ai-calling-scripts-outbound-2026).

## What you get back for every lead

| Field | Example |
|---|---|
| requirement_confirmed | yes |
| quantity | 500 units |
| delivery_location | Pune |
| timeline | within 2 weeks |
| buyer_type | business / individual |
| lead_quality | hot / warm / cold |
| next_step | transferred / callback booked / not interested |

Your sales team starts each day with qualified buyers, not a list of numbers to dial.

## Handling the common cases

- **"Already bought from someone else":** thank them and mark the lead closed.
- **"Send me a quotation":** capture the email or WhatsApp number and create a task for your team,
  or send your catalogue link on WhatsApp during the call.
- **"Call me later":** schedule a callback at the time they ask.
- **Buyer doesn't answer:** retry once or twice at different times, then send a WhatsApp message.

## Cost per lead

On Edesy, calls are billed per started minute at **Rs 4-6 per minute** depending on your prepaid
top-up, and unanswered calls are free. A qualification call of 1-2 minutes costs about
**Rs 4-12 per answered lead**, which is small next to what a marketplace lead package costs.

## Rules to follow

- Call only the buyers who enquired, about their enquiry.
- Say it is an automated assistant, and offer a person.
- Call within business hours for B2B buyers, using a calling window.
- Follow TRAI rules for commercial calls; see [TRAI and DND rules for AI calling](https://edesy.in/blog/dnc-registry-voice-ai-trai-compliance).

## Start with today's leads

[Sign up free](https://voice-agent.edesy.in/?utm_source=edesy.in&utm_medium=blog&utm_campaign=call-indiamart-justdial-leads-ai-voice-2026),
build a qualification agent from the lead qualification template, and connect your first lead
source. Want help wiring IndiaMART or JustDial to your CRM? [Talk to us](https://edesy.in/contact). For scaling the
rest of your outbound, read [scale outbound calling without hiring telecallers](https://edesy.in/blog/scale-outbound-calling-without-hiring-telecallers-2026).

## Related reading

- [AI order-taking calls for distributors](https://edesy.in/blog/distributor-retailer-order-taking-ai-calls-2026)

## Frequently Asked Questions

### Can an AI agent automatically call IndiaMART leads?

Yes. IndiaMART's Lead Manager has a Push API that sends each new lead to a webhook URL in real time for paid sellers. Point it at an automation tool such as Zapier, Make or n8n, which passes the buyer's name, number and requirement to the voice agent's API, and the agent calls within a minute.

### Can JustDial leads be called automatically too?

Yes, but JustDial webhooks are usually set up through your JustDial account manager rather than a self-serve screen. Once your webhook URL is configured, each lead can trigger an AI call the same way as IndiaMART.

### What does the AI ask an IndiaMART buyer?

It confirms the requirement from the enquiry, then asks quantity, delivery location, timeline and whether the buyer is a business or an individual. Serious buyers are transferred to your sales team or booked for a callback, and the answers are saved to your CRM or a Google Sheet.

### Why call IndiaMART leads so fast?

Buyers on marketplaces usually send the same enquiry to several suppliers. The supplier who calls first while the buyer is still at the screen has the best chance of the conversation. A person cannot call every lead within a minute at night or on Sunday; an AI agent can.

### How much does it cost to call each lead with AI?

On Edesy, calls cost Rs 4-6 per started minute and unanswered calls are free. A 1-2 minute qualification call costs about Rs 4-12 per answered lead.