# 10 IVR Campaign Use Cases by Industry, With Scripts and Key Maps (2026)

> Ten outbound IVR campaign use cases by industry in India: a short script, what each key does (talk to sales, callback, book, stop calls), where the lead goes, and the number to watch. Built with an IVR flow on a campaign.

Source: https://edesy.in/blog/ivr-campaign-use-cases-by-industry-2026

**Short answer:** a press-1 IVR campaign fits any business that has a list of people who know it and
a team that can close on the phone. The call plays a short offer, key 1 does the main action (talk
to sales, book, confirm), key 2 an optional second one, and key 9 stops future calls. Below are ten
industries, each with a script, a key map and the number to watch. All of them are built the same way:
an [IVR Studio](https://ivr.edesy.in) flow run as a campaign with the type
**Interactive (run an IVR flow)** ([how it works](https://edesy.in/docs/ivr/campaigns)).

## The pattern behind every use case

| Part | Set-up |
|---|---|
| Message | Say (text to speech, can use the contact's name) or Play Audio (a recording, any language) |
| Key 1 | The main action: an email alert, then a transfer to the team, or a request to your CRM |
| Key 2 | Optional second action: callback, send details, another team |
| Key 9 | Add the number to your Do Not Call list |
| Timeout | A goodbye in the caller's language |
| Results | Keys Pressed per contact, `ivr_digits` in the export |

Step-by-step build: [press 1 to connect a caller](https://edesy.in/docs/ivr/guides/press-1-to-transfer).

## 1. Real estate: launches and site visits

**Call:** "New 2 and 3 BHK in [locality] from [price]. Launch offer till Sunday. Press 1 to talk to
sales, 2 to book a site visit."
**Keys:** 1 → email + transfer to the sales desk · 2 → CRM "site visit" + thank-you.
**Watch:** site visits booked per 1,000 answered calls.
Deep dive: [real estate IVR calls where buyers press 1](https://edesy.in/blog/real-estate-ivr-campaign-press-1-site-visit-2026).

## 2. Education: admissions and counselling

**Call:** "Admissions for [course] are open; the scholarship test is on [date]. Press 1 to talk to a
counsellor, 2 to get the brochure on WhatsApp."
**Keys:** 1 → transfer to the admissions desk · 2 → HTTP Request to your WhatsApp or CRM tool.
**Watch:** counselling calls per day during the admission window.

## 3. Insurance: renewals

**Call:** "Your [motor] policy is due on [date]. Press 1 to renew with an advisor. If you've already
renewed, press 2."
**Keys:** 1 → transfer to renewals · 2 → CRM "already renewed" (stops your follow-ups).
**Watch:** renewals saved vs. the same month last year. Key 2 alone cleans your follow-up list.

## 4. Lending: pre-approved offers and top-ups

**Call:** "You have a pre-approved [personal loan] offer. Press 1 to know more, 2 if you don't need it now."
**Keys:** 1 → email + transfer to a loan officer · 2 → CRM "not now" · 9 → Do Not Call.
**Watch:** applications started from key-1 leads. Payment reminders are a different job; see
[EMI payment reminder IVR calls](https://edesy.in/blog/emi-payment-reminder-ivr-calls-2026).

## 5. Healthcare: camps, check-ups and follow-ups

**Call:** "[Clinic] has a [free BP and sugar check-up camp] on [date]. Press 1 to book a slot, 2 to talk
to the front desk."
**Keys:** 1 → HTTP Request to your booking system + thank-you · 2 → transfer to the front desk.
**Watch:** slots booked and show-up rate. For reminders of existing appointments, see
[appointment confirmation IVR calls](https://edesy.in/blog/appointment-confirmation-ivr-calls-2026).

## 6. Automotive: service due and test drives

**Call:** "Your [car] is due for its [10,000 km] service. Press 1 to book a service, 2 to book a test
drive of the new [model]."
**Keys:** 1 → transfer to the service advisor · 2 → transfer to the showroom.
**Watch:** service bookings per campaign; key 2 is a cheap upgrade-lead source.

## 7. Retail: sales and new arrivals

**Call:** "Our [Diwali sale] is on, with up to [40 percent] off. Press 1 for the store address and
hours, 2 to order with our team."
**Keys:** 1 → Say the address and hours · 2 → transfer to the store.
**Watch:** key-2 orders and store footfall during the sale week.

## 8. Events: invitations and RSVPs

**Call:** "You're invited to [event] on [date]. Press 1 to confirm, 2 if you can't come, 3 to talk to the organisers."
**Keys:** 1 / 2 → HTTP Request to your sheet with the choice · 3 → transfer to the organiser.
**Watch:** RSVP rate; the sheet becomes your headcount.

## 9. B2B: re-engaging old leads

**Call:** "You asked about [product] earlier this year; we now have [a plan for small teams]. Press 1 to
talk to a specialist, 2 to get the details by email."
**Keys:** 1 → email + transfer to sales · 2 → HTTP Request to your email tool.
**Watch:** meetings booked from a list your team had written off.

## 10. Local services: seasonal offers

**Call:** "[AC service] before summer at [price]. Press 1 to book a technician."
Works for pest control, home cleaning, solar, water purifiers and similar.
**Keys:** 1 → email + transfer, or CRM booking request.
**Watch:** bookings per 1,000 answered calls by locality.

## Choosing transfer vs. capture

| Situation | Key 1 should… |
|---|---|
| A person is always free during calling hours | Transfer, with an email alert first |
| The team is small or busy at peaks | Send to the CRM and play "We'll call you back within an hour" |
| The action needs no conversation (RSVP, brochure) | Send to the CRM or sheet, never transfer |

A transfer on Edesy rings one number and ends the call if nobody answers, so the alert or CRM request
always goes first. A forwarded call also keeps a second line busy; set the campaign's Max Concurrent
Calls to what your team can take.

## Languages

Each of these works in English and Hindi with text to speech, in Bengali, Tamil, Telugu and Marathi
with the Google voice, and in any other language with a recording. Scripts and key lines:
[IVR campaign scripts in Indian languages](https://edesy.in/blog/multilingual-ivr-campaign-scripts-india-2026).

## Compliance

Promotional calls in India go out between 09:00 and 21:00, from a number registered for promotional
calling. Keep "press 9 to stop calls" in every promotional flow, and upload consent columns with
your list. Service calls to existing customers (renewal due, service due) still deserve the same
care.

## FAQ

### Which industries get the most from press-1 IVR campaigns?

Businesses with a list of people who know them and a team that closes on the phone: real estate,
education, insurance, lending, healthcare, automotive, retail and events.

### Should key 1 always transfer to a person?

Only when someone is there to answer. Otherwise send the choice to your CRM and play a thank-you.

### How many keys should an outbound IVR campaign offer?

One or two actions plus "press 9 to stop calls".

### What should I measure?

The press rate (pressed 1 ÷ answered), and how many of those leads convert.

**Pick a use case and build it free:** [ivr.edesy.in](https://ivr.edesy.in), Rs 20 free credit, no card.
Recipes with full scripts: [campaign flow recipes by industry](https://edesy.in/docs/ivr/guides/campaign-flow-recipes).
Overview: [IVR campaigns](https://edesy.in/ivr/features/ivr-campaigns).