# Press 1 to Connect: Voice Broadcast With Call Transfer (2026 Guide)

> How to run a press-1 voice broadcast (interactive voice broadcast) that forwards interested people to your sales number: the IVR flow, the campaign settings, scripts in Hindi and English, what to do when sales is busy, compliance and how to find who pressed 1.

Source: https://edesy.in/blog/press-1-voice-broadcast-call-transfer-2026

**Short answer:** a press-1 campaign calls your list, plays your message, and asks people to press 1
if they're interested. Those who press 1 are forwarded straight to your sales phone on the same call.
On Edesy you build the call as a flow in [IVR Studio](https://ivr.edesy.in) (message → keypad menu →
email alert → transfer), then run it as a campaign with the type **Interactive (run an IVR flow)**.
Every contact's keypress shows up in the results.

## Broadcast, press-1 campaign or AI calling?

| | Plain voice broadcast | Press-1 campaign (IVR campaign) | AI voice agent calls |
|---|---|---|---|
| What the person hears | One message | Your message, then a keypad menu | A conversation |
| What they can do | Listen | Press 1 to talk to sales, 2 for a callback, 9 to stop calls | Ask questions, book, qualify |
| Who handles interest | Nobody on the call | Your team, live, after the transfer | The agent, then your team |
| Best for | Announcements, reminders | Promotions where a human closes | High-volume qualification |

A press-1 campaign is the middle option. It is as simple to set up as a broadcast, but interested
people reach a human while the offer is still in their ear. For a comparison of all three, see
[AI voice agent vs IVR vs voice broadcast](https://edesy.in/blog/ai-voice-agent-vs-ivr-vs-voice-broadcast-2026).

## What you need

- An Edesy account (new accounts get Rs 20 free credit, no card).
- A phone number to call from. For promotional calls in India, a number registered for promotional calling.
- A list of numbers as a CSV, with names if you want to personalise the message.
- A phone your team will answer during the calling hours.

## Step 1: Build the flow

In IVR Studio, create a flow and add these nodes:

```
Start
  → Config      language (Hindi, English…)
  → Say         your offer
  → Menu        "For details, press 1"
       ├─ 1        → Email alert → Transfer to your sales number
       ├─ 9        → HTTP Request (add to Do Not Call) → Hangup
       └─ timeout  → Hangup "Thank you, goodbye"
```

| Node | What to set |
|---|---|
| **Config** | Voice & speech language, e.g. Hindi |
| **Say** | Your message. `{{var.contact_name}}` speaks the name from your list |
| **Menu** | Prompt "For details, press 1", timeout 6 to 8 seconds, key `1` labelled "Interested" |
| **Email** (on key 1) | Subject `Hot lead: {{var.lead_phone}}`, so you have the number even if the transfer isn't answered |
| **Transfer** (after the email) | Your sales number, announcement "Connecting you to our team", ring timeout 30 seconds |
| **Hangup** (on timeout) | A goodbye in the caller's language |

Prefer a voice artist? Use a **Play Audio** node with your recording (mp3, wav, m4a or ogg, up to
5 MB) instead of Say. Then test-call the flow, press 1, check the transfer rings, and publish.
The full node-by-node guide is in the docs: [press 1 to connect a caller](https://edesy.in/docs/ivr/guides/press-1-to-transfer).

## Step 2: Create the campaign

In the voice app ([voice-app.edesy.in](https://voice-app.edesy.in)), open **Campaigns** → **Create Campaign**:

1. **Campaign Name** and **Caller ID (From Number)**. Optionally a backup caller ID.
2. **Campaign Type:** **Interactive (run an IVR flow)**, then pick your flow.
3. **Call Settings:** Max Concurrent Calls, Retry Attempts and Ring Timeout.
4. **Dialing Hours:** keep **Only dial between set hours** on (09:00 to 21:00).
5. **Upload Contacts:** a CSV of `phone_number,name`. Your Do Not Call list and duplicates are removed.
6. **Review & Launch:** use **Hear it before you launch** to call your own phone, check the
   **Estimated Cost**, and start now or at a set time.

Developers can do the same with `POST /v1/campaigns` and `ivr_flow_id`. See
[run a flow as a campaign](https://edesy.in/docs/ivr/campaigns).

## Step 3: Follow up the people who pressed 1

| Where | What you see |
|---|---|
| Your inbox | One email per person who pressed 1, the moment they press it |
| Campaign page | A **Keys Pressed** column for every contact |
| Results CSV | An `ivr_digits` column. Filter for `1` |
| Your CRM | Anything you send with an HTTP Request node on key 1 |

More on this in [results and hot leads](https://edesy.in/docs/ivr/campaigns/results-and-leads).

## Script examples

**English:**
"Hello {{var.contact_name}}, this is [Company]. [Your offer in one sentence], until [date]. To talk to
our team now, press 1. Again, press 1 to talk to our team."

**Hindi:**
"Namaste {{var.contact_name}}, [Company] ki taraf se. [Offer], [date] tak. Hamari team se abhi baat
karne ke liye 1 dabaiye. Dobara, baat karne ke liye 1 dabaiye."

Rules that keep the press rate up:

- Say who you are and why you're calling in the first five seconds.
- Ask for the key within 15 seconds, and repeat it once.
- One offer per call. If you need a second option, make it key 2 ("for a callback tomorrow, press 2").
- Write numbers the way they should be spoken ("pachaas lakh", not "50,00,000").

For more scripts by industry, see [10 IVR campaign use cases with scripts](https://edesy.in/blog/ivr-campaign-use-cases-by-industry-2026).
For Tamil, Bengali, Marathi and other languages, see
[IVR campaign scripts in Indian languages](https://edesy.in/blog/multilingual-ivr-campaign-scripts-india-2026).

## Things to get right

- **The transfer has no "no answer" path.** If your sales phone doesn't pick up within the ring
  timeout, the call ends. That's why the email (or CRM request) goes before the transfer.
- **Size the campaign to your team.** A forwarded call keeps two lines busy. If three people can
  take calls, don't run 50 at a time; start with a Max Concurrent Calls your team can absorb.
- **Connect the timeout path.** Otherwise the menu repeats and ends with an English "We didn't receive
  any input. Goodbye." even on a Hindi call.
- **Who sees which number.** Your sales team sees the campaign's caller ID on the forwarded call. Tell
  them, so they don't treat it as spam.
- **Start small.** Run 100 to 200 numbers, look at the Keys Pressed column and your email alerts,
  adjust the script, then scale.
- **Answering machines.** Turn on **Detect answering machines** to report voicemail pickups; see
  [answering machine detection for voice broadcast](https://edesy.in/blog/answering-machine-detection-voice-broadcast-2026).

## Compliance in India

Promotional calls must go out between 09:00 and 21:00, from a number registered for promotional
calling, and respect people's do-not-disturb choices. On Edesy:

- Dialing hours default to 09:00 to 21:00.
- Your workspace's Do Not Call list is applied to every upload. Add a "press 9 to stop calls" option
  that adds the number to it (the docs show the exact HTTP Request).
- Upload `consent_source` and `consent_timestamp` columns to keep a consent record in your export.

Your telemarketing registration is your responsibility; check it before your first promotional campaign.

## What it costs

Answered calls are billed per minute from your prepaid INR wallet; unanswered calls are not charged.
The campaign wizard shows an **Estimated Cost** for your list before you launch. See
[estimate a voice broadcast's cost before launch](https://edesy.in/blog/estimate-voice-broadcast-cost-before-launch-2026).

## FAQ

### What is a press-1 voice broadcast?

An outbound calling campaign where each answered call plays your message and then waits for a
keypress. People who press 1 are forwarded to your sales or support number on the same call.

### What happens if nobody answers the transfer?

The call ends after the ring timeout. Put an email alert or a request to your CRM before the transfer,
so every person who pressed 1 is captured.

### Can I run a press-1 campaign in Tamil or Gujarati?

Yes. Tamil, Bengali, Telugu and Marathi can use text to speech with the Google voice provider;
Gujarati, Kannada, Malayalam and any other language use recorded prompts.

### How do I know who pressed 1?

The Keys Pressed column on the campaign, the `ivr_digits` column in the results CSV, and an email on
key 1 if you add one.

### What time can promotional calls go out in India?

Between 09:00 and 21:00. Edesy campaigns dial only inside your dialing hours.

**Build your press-1 flow free:** [ivr.edesy.in](https://ivr.edesy.in), Rs 20 free credit, no card.
Product overview: [IVR campaigns](https://edesy.in/ivr/features/ivr-campaigns).