# Real Estate IVR Calls: Project Launch Promos Where Buyers Press 1 (2026)

> How real estate developers and brokers in India use press-1 IVR campaigns for project launches and site visits: the flow, Hindi and English scripts, regional-language recordings, routing to the sales desk, and how to follow up buyers who pressed 1.

Source: https://edesy.in/blog/real-estate-ivr-campaign-press-1-site-visit-2026

**Short answer:** load your old and new property enquiries into a press-1 IVR campaign. Each answered
call hears a 20-second launch or site-visit message ("2 and 3 BHK in Kharadi from 55 lakh, launch
offer till Sunday") and is asked to press 1. Buyers who press 1 are forwarded to your sales desk on
the same call, and you get an email with their number. Everyone else hears a polite goodbye, and
your telecallers only talk to people who raised their hand.

## Why real estate teams use press-1 calls

- **Enquiry lists go cold fast.** Portal and ad leads that weren't called back in a week rarely
  convert. A campaign re-touches all of them in an afternoon.
- **Telecaller time goes to interested buyers.** The IVR does the dialling and the pitch; humans take
  over only after a keypress.
- **Launches are time-bound.** A launch offer, an EOI window or a site-visit weekend needs thousands
  of calls in a few days, in the buyer's language.

## The flow

```
Start → Config (Hindi)
      → Play   launch message (voice artist recording)  or  Say (text to speech)
      → Menu   "Sales team se baat karne ke liye 1 dabaiye. Site visit ke liye 2 dabaiye."
           ├─ 1       → Email "Hot lead" → Transfer to sales desk
           ├─ 2       → HTTP Request to CRM (site visit) → Say "Hamari team aapko call karegi" → Hangup
           ├─ 9       → Add to Do Not Call → Hangup
           └─ timeout → Hangup "Dhanyavaad"
```

Build it in [IVR Studio](https://ivr.edesy.in) with the
[press 1 to connect guide](https://edesy.in/docs/ivr/guides/press-1-to-transfer), then run it as a campaign with the
type **Interactive (run an IVR flow)**: [run a flow as a campaign](https://edesy.in/docs/ivr/campaigns).

## Scripts

### Project launch (Hindi)

"Namaste {{var.contact_name}}, [Developer] ki taraf se. [Kharadi, Pune] mein hamara naya project
[Project Name] launch ho raha hai: [2 aur 3 BHK], [55 lakh] se shuru. Launch offer [Ravivaar] tak
hai. Sales team se abhi baat karne ke liye 1 dabaiye. Site visit book karne ke liye 2 dabaiye."

### Project launch (English)

"Hello {{var.contact_name}}, this is [Developer]. We're launching [Project Name] in [Kharadi, Pune]:
[2 and 3 BHK homes] from [55 lakh], with launch offers until [Sunday]. To talk to our sales team now,
press 1. To book a site visit, press 2."

### Site visit weekend

"Hello {{var.contact_name}}, you enquired about [Project Name]. We're hosting site visits this
[Saturday and Sunday] with [free pick-up]. To book your visit, press 1. To talk to us first, press 2."

### Resale or rental broker

"Namaste, [Agency] se. Aapne [Andheri West] mein [2 BHK] ke baare mein poocha tha. Hamare paas
[teen naye options] hain. Broker se baat karne ke liye 1 dabaiye."

Tips:

- Name the location and the price band in the first sentence; that's what buyers decide on.
- Write prices the way they should sound: "pachpan lakh", not "55,00,000".
- Use `{{var.contact_name}}` only with text to speech. A recording can't say the name.

## Languages for property buyers

| Market | Suggested approach |
|---|---|
| Mumbai, Pune | Hindi and English text to speech; Marathi with the Google voice or a recording |
| Ahmedabad, Surat | Gujarati recording; Hindi or English text to speech for mixed lists |
| Bengaluru | English text to speech; Kannada recording |
| Chennai | Tamil with the Google voice, or a Tamil recording |
| Hyderabad | Telugu with the Google voice, or a recording |
| Kolkata | Bengali with the Google voice, or a recording |
| NRI lists | English |

Run one campaign per language list, so each buyer hears their own language, and compare press rates.
More in [flows in every language](https://edesy.in/docs/ivr/guides/multilingual-flows) and
[IVR campaign scripts in Indian languages](https://edesy.in/blog/multilingual-ivr-campaign-scripts-india-2026).

## Routing that works for sales teams

| Situation | Set-up |
|---|---|
| One sales desk | Key 1 → Transfer to the desk number |
| Separate teams per project | One flow per project, each with its own transfer number |
| Site-visit desk and sales desk | Key 1 → sales, key 2 → site-visit desk (or CRM request) |
| Sales busy at peak hours | Email alert before every transfer; lower Max Concurrent Calls |
| Leads must land in the CRM | HTTP Request on key 1 and key 2 with name, number and choice |

Each Transfer rings one number. If several people answer the desk, use a desk number that rings
them, such as your office line or a [call forwarding](https://edesy.in/call-forwarding) number.

## Follow up

- **Hot leads:** the email on key 1 arrives the moment the buyer presses. Call back anyone the desk missed within the hour.
- **The list:** the campaign's **Keys Pressed** column and the `ivr_digits` export column show who pressed 1 or 2.
- **Unreached buyers:** duplicate the campaign for the contacts who didn't answer and run it the next evening.

See [results and hot leads](https://edesy.in/docs/ivr/campaigns/results-and-leads).

## Compliance

A launch call is a promotional call. Call between 09:00 and 21:00 (the campaign default), from a
number registered for promotional calling, and offer "press 9 to stop calls". Edesy removes numbers on
your Do Not Call list from every upload and keeps the consent columns you upload in the export.

## Related

- [Real estate IVR](https://edesy.in/ivr/for/real-estate) for inbound enquiry lines
- [AI calling for real estate lead follow-up](https://edesy.in/blog/ai-calling-real-estate-lead-follow-up-india-2026) when you want a conversation instead of a keypress
- [Missed call lead generation for real estate](https://edesy.in/blog/missed-call-real-estate-lead-generation)
- [Press 1 voice broadcast with call transfer](https://edesy.in/blog/press-1-voice-broadcast-call-transfer-2026)

## FAQ

### How can a real estate developer call thousands of property enquiries without more telecallers?

Run a press-1 IVR campaign on the enquiry list. Only the buyers who press 1 reach the sales desk.

### Can the call be in Marathi or Gujarati?

Yes. Marathi can use text to speech with the Google voice provider; Gujarati or any other language
can use a recorded message.

### What if the sales desk is busy when a buyer presses 1?

The call ends after the ring timeout, so add an email alert or CRM request before the transfer.

### Can buyers book a site visit without talking to anyone?

Yes. Make a key send the number to your CRM with a "site visit" tag and play a thank-you message.

### Is a project launch call a promotional call?

Yes. Call between 09:00 and 21:00 from a number registered for promotional calling.

**Try it on your own enquiry list:** build the flow free at [ivr.edesy.in](https://ivr.edesy.in)
(Rs 20 free credit, no card), or see [IVR campaigns](https://edesy.in/ivr/features/ivr-campaigns).