# Specimen Copy Season: A Teacher Calling Plan

> A month-by-month calling plan for school-book publishers: when to call teachers, how to sequence verification, dispatch and follow-up calls, and WhatsApp.

Source: https://edesy.in/blog/specimen-copy-season-teacher-calling-calendar-2026

**For school-book publishers, the calendar matters as much as the script.** Call too late and book
lists are already decided; call during teaching hours and nobody picks up. In one deployment, a CBSE
exam-prep book publisher runs AI calls to verify teachers, send specimen books and follow up after
delivery. This post turns that programme into a season plan any publisher can adapt.

> **Plan your specimen season:** [Start free on Edesy](https://voice-agent.edesy.in/?utm_source=edesy.in&utm_medium=blog&utm_campaign=specimen-copy-season-teacher-calling-calendar-2026) — Rs 50 free credit, no demo needed.

## Work backwards from adoption

For most CBSE schools the new session starts in April, and book lists are settled in the months
before. State boards and ICSE schools can differ, so check your key states. Work backwards:

| When | What |
|---|---|
| 8–10 weeks before lists close | Clean your teacher list; build and test the agent on 30 calls |
| 6–8 weeks before | **Verification calls**: confirm teacher, class and subject; offer the specimen |
| Same week as each call | **WhatsApp**: collect the address and confirm the offer |
| 1–2 weeks after dispatch | **Follow-up calls**: confirm delivery, capture needs, flag visits |
| Before lists close | Field team visits schools with interested teachers |
| After the season | Review outcomes by region, class and subject for next year |

## The three calls

**1. Verification call (1–2 minutes).** Confirm the person teaches, which classes and subject, and
offer a free specimen for that class. Details in
[how a publisher reaches teachers with AI calls](https://edesy.in/blog/publisher-teacher-outreach-ai-calls-2026)
and [stop free-sample misuse with AI calls](https://edesy.in/blog/stop-free-sample-abuse-ai-verification-calls-2026).

**2. WhatsApp step.** Addresses are long and easy to mishear on a call. Send a WhatsApp message to
collect them. See [WhatsApp follow-up after an AI call](https://edesy.in/blog/whatsapp-follow-up-after-ai-call-2026).

**3. Follow-up call (under a minute).** Confirm the book arrived, point out one feature, capture any
need. See [follow-up calls after free samples ship](https://edesy.in/blog/sample-delivery-follow-up-calls-ai-2026).

## Timing within the day

- **Set a calling window** outside teaching hours: after school, early evening, weekends.
- **Avoid exam weeks** and school events in your key states.
- **Retries:** unanswered numbers get retried by outcome, at a different time of day.
- **"I'm in class":** the agent apologises and offers a later call or WhatsApp. The teacher goes
  into the next retry.

## Sequencing a large list

- **Start with one region and one class band.** Listen to calls, fix the script, then expand.
- **Batch by language.** Hindi-English for most of the Hindi belt; match the teacher when they
  reply in pure Hindi or English. Edesy supports 75+ languages, including 14 Indian languages for state-board
  lists.
- **Pace dispatch to capacity.** Don't verify more teachers per week than your warehouse can ship.

## What to measure

After each call, post-call extraction records outcome, class, subject and next action; the
follow-up call adds delivery status and requirements. Review weekly:

- teachers reached vs dialled (count unanswered dials too);
- verified vs not eligible, by region;
- specimens delivered and confirmed;
- requests for visits or more copies.

More in [AI call QA: evaluate after the call ends](https://edesy.in/blog/evaluate-ai-calls-after-hang-up-qa-2026).

## Also for olympiads and coaching

The same calendar logic works for olympiad organisers (registration windows) and coaching
institutes (admission seasons): see
[olympiad and exam registration reminder calls](https://edesy.in/blog/olympiad-exam-registration-reminder-calls-ai-2026)
and [coaching institute AI calls](https://edesy.in/blog/coaching-institute-ai-calls-enquiry-demo-fees-2026).

## Try it

[Create a free account](https://voice-agent.edesy.in/?utm_source=edesy.in&utm_medium=blog&utm_campaign=specimen-copy-season-teacher-calling-calendar-2026)
and test on your own phone, or [talk to us](https://edesy.in/contact) about your season. Read the full programme in
[how a publisher verifies teachers with AI calls](https://edesy.in/ai-voice-assistant/case-studies/publisher-teacher-verification-calls).

## Related reading

- [AI voice agents for schools and colleges](https://edesy.in/blog/ai-voice-agent-education-schools-colleges-2025)
- [School parent calls: fees, PTM and transport](https://edesy.in/blog/school-parent-calls-fees-ptm-transport-ai-2026)
- [Call-me-later callbacks on AI voice calls](https://edesy.in/blog/call-me-later-callbacks-ai-voice-calls-2026)

## Frequently Asked Questions

### When should school-book publishers call teachers?

Before schools finalise book lists for the next session. For most CBSE schools the session starts in April, so the useful window for specimen copies and teacher conversations is the months before, typically from the end of the previous year to early spring. Plan backwards from your key states' adoption dates.

### What calls does a specimen-copy campaign need?

Three: a first call that verifies the teacher and captures class and subject, a WhatsApp step to collect the address, and a short follow-up call after delivery to confirm receipt and capture needs.

### What time of day should AI calls reach teachers?

Outside teaching hours: after school, early evening and weekends usually work better than mid-morning. Set a calling window so calls never go out at unsuitable times.

### How do you handle teachers who say they're in class?

The agent apologises, offers to call later or send the details on WhatsApp, and records the request so the teacher is included in the next retry within your calling window.

### How much does a teacher outreach campaign cost?

On Edesy, calls are billed per started minute at Rs 4-6 per minute depending on your top-up, and unanswered calls are free. Most teacher calls take one to two minutes.