Compare the inbound marketing leader with the value champion
Both are excellent for SMBs. HubSpot excels at inbound marketing and has a smoother UX. Zoho CRM offers more features at lower prices with stronger workflow automation.
Side-by-side feature comparison
Feature | HubSpot | Zoho CRM |
|---|---|---|
Free Plan | ||
Free Users | Unlimited | 3 users |
Paid Starting Price | $20/user/mo | $14/user/mo |
Marketing Built-in | Excellent | Good |
Workflow Automation | Good | Excellent |
Ease of Use | Excellent | Good |
Total Cost of Ownership | Higher | Lower |
Ecosystem Size | 1,000+ apps | 50+ Zoho apps |
Compare plans and pricing tiers
Free
$0
Starter
$20/user/month
Professional
$100/user/month
Enterprise
$150/user/month
Free
$0
Standard
$14/user/month
Professional
$23/user/month
Enterprise
$40/user/month
Ultimate
$52/user/month
Pros
Cons
Pros
Cons
Recommendations based on your specific needs
Inbound marketing focus
HubSpot pioneered inbound and its tools are superior
Budget-conscious business
Zoho's all-inclusive pricing is more predictable
Heavy automation needs
Zoho Blueprint and workflows are more capable
Content marketing focus
HubSpot's CMS and content tools are excellent
Choose HubSpot for its superior marketing tools and user experience. Choose Zoho for better value and more powerful automation at scale.
Our AI products work with both HubSpot and Zoho CRM. Automate lead qualification, customer calls, and workflows regardless of which CRM you choose.
AI Voice Assistant for HubSpot
AI Voice Assistant for Zoho CRM
AI Chatbot integration for both CRMs
Workflow automation connecting either platform
Common questions about this comparison
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