Bring WhatsApp conversations into HubSpot for complete customer visibility
HubSpot's WhatsApp integration enables businesses to connect their WhatsApp Business account to HubSpot, allowing teams to manage WhatsApp conversations alongside emails, calls, and other customer interactions. Sync contacts, log conversations, trigger workflows, and engage customers on their preferred channel - all from HubSpot.
Key reasons to integrate these platforms
HubSpot's shared inbox can include WhatsApp messages
Automated workflows can trigger WhatsApp communications
Full customer journey tracking across channels
Team can collaborate on WhatsApp conversations
WhatsApp has 98% open rates vs 20% for email
Respond to leads 10x faster than traditional channels
What you get when you connect HubSpot and WhatsApp
WhatsApp messages in HubSpot conversations inbox
Every WhatsApp message on contact record
Trigger WhatsApp from HubSpot workflows
Track WhatsApp engagement in HubSpot reports
Auto-create contacts from WhatsApp conversations
Send pre-approved templates at scale
Step-by-step guide to connecting the platforms
Real scenarios where this integration drives results
Send WhatsApp sequences to new leads from HubSpot
Handle support requests via WhatsApp in HubSpot
Send event reminders and updates via WhatsApp
Follow up with prospects via WhatsApp after form submission
Send order confirmations and shipping updates via WhatsApp
Automated WhatsApp reminders for scheduled meetings
Integration specifications
Connection Type
Native integration or third-party app
Sync Frequency
Real-time
Data Flow
Bi-directional
Authentication
OAuth for HubSpot, WhatsApp Business API
Add AI-powered automation to your HubSpot WhatsApp integration.
AI responds to WhatsApp messages 24/7
Qualifies leads before human handoff
Auto-creates HubSpot contacts
Smart conversation routing
Multi-language support
Template message automation
Our AI products enhance this integration with intelligent automation.