Connect email marketing to Salesforce for automated campaigns
Salesforce email automation enables marketers to create, send, and track email campaigns with data flowing directly to and from Salesforce CRM for complete customer visibility.
Key reasons to integrate these platforms
Sales needs to see marketing engagement
Trigger emails based on CRM events
Score leads based on email behavior
Complete customer journey in one place
What you get when you connect Salesforce and Email Marketing
Send emails when Salesforce events occur
See email opens/clicks in Salesforce
Score leads based on email behavior
Use CRM data for email targeting
Step-by-step guide to connecting the platforms
Real scenarios where this integration drives results
Automated drip campaigns for new leads
Welcome series for new customers
Win-back emails for inactive contacts
Integration specifications
Connection Type
Pardot, Marketing Cloud, or third-party
Sync Frequency
Real-time
Data Flow
Bi-directional
Authentication
Salesforce OAuth
Add AI to your email campaigns for smarter automation.
AI-optimized send times
Smart segmentation
Content recommendations
Works with any email platform
Our AI products enhance this integration with intelligent automation.