Power your outbound sales with the right CRM
Cold calling requires CRMs with built-in dialers, call logging, voicemail drops, and integration with outbound sequences. The right CRM makes reps more productive on the phones.
Manual dialing and call logging wastes SDR time. Without proper tracking, managers can't coach effectively and deals get lost in the chaos of high-volume outbound.
A CRM for cold calling includes power dialers, automatic call logging, local presence dialing, and integration with email sequences for multi-channel outreach.
What to look for in a CRM
Built-in Dialer
EssentialClick-to-call or power dialer functionality
Call Logging
EssentialAutomatic logging of calls to records
Call Recording
ImportantRecord calls for coaching and compliance
Voicemail Drop
ImportantPre-recorded voicemails to save time
Local Presence
Nice to haveShow local caller ID to improve pickup rates
Sequences
ImportantMulti-channel outreach automation
Top-rated options for this use case
4.5
Best for: Built-in phone (free)
Free
4.4
Best for: Sequences + calling
$100/seat/mo (Sales Hub)
4.3
Best for: Sales-focused calling
$14/user/mo + calling add-on
4.2
Best for: Enterprise outbound
$25/user/mo + Sales Engagement
Step-by-step guide to get started
Measure success with these benchmarks
Calls per Day
Number of dials per SDR per day
Connect Rate
Percentage of calls that reach a person
Meetings Booked
Number of meetings scheduled per SDR
Conversion Rate
Percentage of connects that become meetings
Our AI Voice Assistant can make outbound calls at scale, qualifying leads and booking meetings automatically.
AI makes hundreds of calls while reps focus on warm leads
Natural conversation for initial qualification
Books meetings directly on rep calendars
Logs all calls to CRM automatically
Our AI products enhance any CRM for this use case.