Build and maintain your customer database
Contact management is the foundation of CRM - organizing customer information, tracking interactions, and maintaining relationship data in a central database.
Scattered contact data in spreadsheets, email, and sticky notes leads to duplicates, outdated information, and poor customer experiences. Teams lack shared view of customer relationships.
A contact management CRM centralizes all customer data, tracks interaction history, prevents duplicates, and gives everyone access to the same up-to-date information.
What to look for in a CRM
Contact Database
EssentialCentral repository for all contacts
Company/Account Linking
EssentialAssociate contacts with companies
Interaction History
EssentialTrack all touchpoints with contacts
Duplicate Detection
ImportantFind and merge duplicate records
Custom Fields
ImportantAdd fields for your specific needs
Import/Export
ImportantBulk data import and export
Top-rated options for this use case
4.6
Best for: Free contact management
Free
4.4
Best for: Customizable contacts
Free (3 users)
4.4
Best for: Simple contact management
$14/user/mo
4.3
Best for: AI-enriched contacts
Free
Step-by-step guide to get started
Measure success with these benchmarks
Data Completeness
Percentage of contacts with key fields filled
Duplicate Rate
Percentage of duplicate records
Data Freshness
Age of last update for active contacts
Our AI products can capture and enrich contact data through conversations.
AI chatbot captures contact information
Voice AI gathers additional details
Auto-sync to CRM contacts
Keep data fresh through interactions
Our AI products enhance any CRM for this use case.