Capture, track, score, and convert more leads
Lead management is the process of capturing, tracking, qualifying, and nurturing potential customers until they're ready to buy. A CRM with strong lead management features ensures no opportunity falls through the cracks.
Without proper lead management, businesses lose potential customers to slow response times, lack of follow-up, and inability to identify high-value prospects. Studies show 79% of marketing leads never convert to sales due to poor lead management.
A CRM with lead management capabilities captures leads from all sources, automatically assigns them to sales reps, scores them based on fit and behavior, and automates nurturing until they're sales-ready.
What to look for in a CRM
Lead Capture
EssentialForms, landing pages, and integrations to capture leads
Lead Assignment
EssentialAutomatic routing to the right sales rep
Lead Scoring
ImportantScore leads based on fit and engagement
Lead Nurturing
ImportantAutomated email sequences for non-ready leads
Lead Source Tracking
ImportantKnow which channels generate best leads
Duplicate Detection
Nice to havePrevent duplicate lead entries
Top-rated options for this use case
4.6
Best for: Inbound lead management
Free
4.5
Best for: Enterprise lead management
$25/user/mo
4.4
Best for: AI-powered lead scoring
Free
4.3
Best for: Value lead management
Free
Step-by-step guide to get started
Measure success with these benchmarks
Lead Response Time
Time to first contact after lead submission
Lead-to-MQL Rate
Percentage of leads that become marketing qualified
MQL-to-SQL Rate
Percentage of MQLs that become sales qualified
Lead Conversion Rate
Percentage of leads that become customers
Our AI products automate lead qualification across chat, voice, and WhatsApp - working 24/7 to capture and qualify leads.
AI chatbot qualifies website leads instantly
Voice AI calls and qualifies leads automatically
WhatsApp bot engages leads on their preferred channel
Qualified leads sync directly to your CRM
Our AI products enhance any CRM for this use case.