Automate campaigns and nurture leads at scale
Marketing automation CRM combines customer data with email campaigns, lead nurturing, and campaign tracking to generate and convert more leads automatically.
Manual email campaigns don't scale. Without automation, marketers can't personalize at volume, follow up consistently, or attribute results to specific campaigns.
A marketing automation CRM sends triggered emails based on behavior, nurtures leads automatically, and tracks campaign performance from click to close.
What to look for in a CRM
Email Marketing
EssentialSend campaigns and sequences
Workflow Automation
EssentialTrigger actions based on behavior
Lead Scoring
ImportantScore based on marketing engagement
Landing Pages
ImportantBuild pages to capture leads
Forms
EssentialCapture leads with web forms
Campaign Attribution
ImportantTrack which campaigns drive revenue
Top-rated options for this use case
4.7
Best for: Best marketing CRM
$50/mo (Marketing Hub Starter)
4.5
Best for: Enterprise B2B marketing
$1,250/mo (Pardot)
4.3
Best for: Value marketing automation
$14/user/mo + Marketing Hub
4.2
Best for: Simple marketing automation
$15/user/mo + Freshmarketer
Step-by-step guide to get started
Measure success with these benchmarks
Email Open Rate
Percentage of emails opened
Click Rate
Percentage of emails clicked
MQL Rate
Percentage of leads that become MQL
Marketing ROI
Revenue generated per marketing dollar
Our AI products add intelligent automation to your marketing efforts.
AI chatbot captures leads on website
Qualify leads before human follow-up
24/7 engagement
Sync to marketing automation
Our AI products enhance any CRM for this use case.