Connect WhatsApp to your sales and support workflow
WhatsApp CRM integration allows businesses to manage WhatsApp conversations within their CRM, syncing contacts, logging messages, and automating responses.
WhatsApp is where customers prefer to communicate, but conversations are disconnected from CRM data. This leads to context loss, manual logging, and missed opportunities.
A CRM with WhatsApp integration captures all messages in contact records, enables team collaboration on conversations, and automates common responses.
What to look for in a CRM
Native WhatsApp
EssentialBuilt-in or official WhatsApp integration
Conversation Logging
EssentialAll messages synced to CRM records
Template Management
ImportantManage WhatsApp message templates
Automation
ImportantAuto-respond and route messages
Broadcast
ImportantSend bulk WhatsApp messages
Shared Inbox
ImportantTeam access to WhatsApp conversations
Top-rated options for this use case
4.6
Best for: Best native WhatsApp
Free
4.5
Best for: India WhatsApp focus
Custom
4.3
Best for: WhatsApp in shared inbox
Varies by hub
4.2
Best for: Zoho ecosystem WhatsApp
$14/user/mo
Step-by-step guide to get started
Measure success with these benchmarks
Response Time
Average time to respond to WhatsApp messages
Resolution Rate
Percentage of inquiries resolved via WhatsApp
Customer Satisfaction
CSAT for WhatsApp support
Conversion Rate
WhatsApp leads that convert
Our WhatsApp CRM product adds AI automation to WhatsApp, working with any CRM.
AI chatbot on WhatsApp 24/7
Automatic lead qualification
Sync to any CRM
Smart template suggestions
Our AI products enhance any CRM for this use case.