# Campaign Flow Recipes by Industry

> Ready-to-build IVR campaign flows for real estate, education, insurance, lending, healthcare, automotive, retail and events - script in English and Hindi, key map and where each key goes.

Source: https://edesy.in/docs/ivr/guides/campaign-flow-recipes

Each recipe below is a complete interactive campaign: the message, the keys, and where each key goes. They all use the same shape as [Press 1 to Connect a Caller](https://edesy.in/docs/ivr/guides/press-1-to-transfer): Config → Say or Play → Menu → Email/HTTP Request → Transfer, with the timeout going to a goodbye. Build one in IVR Studio, publish it, and run it as a [campaign](https://edesy.in/docs/ivr/campaigns).

Scripts are short on purpose: the key should be heard within the first 15 seconds. Replace the bracketed parts, and have a native speaker read the Hindi aloud before you publish.

## Key map conventions

| Key | Use it for |
|---|---|
| 1 | The main action: talk to sales, book, confirm |
| 2 | A second action: callback later, send details, another team |
| 9 | Stop calls (add to your Do Not Call list) |
| timeout | Goodbye in the caller's language |

## 1. Real estate: project launch

**Message (English):** "Hello {{var.contact_name}}, this is [Developer] about our new [2 and 3 BHK] project in [Kharadi, Pune], starting at [55 lakh]. Launch offers end on [date]. To speak to our sales team now, press 1. For a callback tomorrow, press 2."

**Hindi:** "Namaste {{var.contact_name}}, [Developer] ki taraf se. [Kharadi, Pune] mein hamara naya [2 aur 3 BHK] project [55 lakh] se shuru hai. Launch offer [date] tak hai. Abhi sales team se baat karne ke liye 1 dabaiye. Kal callback ke liye 2 dabaiye."

| Key | Goes to |
|---|---|
| 1 | Email "Hot lead" → Transfer to the sales desk |
| 2 | HTTP Request to your CRM with `"callback": "tomorrow"` → Hangup "We'll call you tomorrow." |
| 9 | HTTP Request to the Do Not Call list → Hangup |

## 2. Real estate: site visit this weekend

**Message:** "Hello {{var.contact_name}}, you enquired about [Project]. We're hosting site visits this [Saturday and Sunday], with free pick-up. To book a visit, press 1. To talk to us first, press 2."

| Key | Goes to |
|---|---|
| 1 | HTTP Request to your CRM (`"intent": "site_visit"`) → Say "Our team will call you to fix a time." → Hangup |
| 2 | Email → Transfer to the sales desk |

Tip: key 1 doesn't transfer, so a busy sales team doesn't lose the booking.

## 3. Education: admissions open

**Message (Hindi):** "Namaste, [Institute] mein [2027 batch] ke admission shuru ho gaye hain. [Scholarship test] [date] ko hai. Counsellor se baat karne ke liye 1 dabaiye. Brochure WhatsApp par paane ke liye 2 dabaiye."

| Key | Goes to |
|---|---|
| 1 | Email → Transfer to the admissions counsellor |
| 2 | HTTP Request to your WhatsApp tool or CRM (`"send": "brochure"`) → Hangup |

## 4. Insurance: renewal due

**Message:** "Hello {{var.contact_name}}, your [motor] policy with [Agency] is due for renewal on [date]. To renew with an advisor now, press 1. If you've already renewed, press 2."

| Key | Goes to |
|---|---|
| 1 | Email → Transfer to the renewals desk |
| 2 | HTTP Request to your CRM (`"status": "already_renewed"`) → Hangup "Thank you." |

## 5. Lending: pre-approved offer

**Message (Hindi):** "Namaste {{var.contact_name}}, [Company] ki taraf se aapke liye [personal loan] ka offer hai. Jaankari ke liye 1 dabaiye. Abhi zaroorat nahi hai to 2 dabaiye."

| Key | Goes to |
|---|---|
| 1 | Email → Transfer to the loan officer |
| 2 | HTTP Request (`"interest": "no"`) → Hangup |
| 9 | Do Not Call → Hangup |

Use a caller ID registered for promotional calls; loan offers are promotional.

## 6. Healthcare: health check-up camp

**Message:** "Hello, [Clinic] is running a [free diabetes and BP check-up camp] on [date] at [place]. To book a slot, press 1. To speak to the front desk, press 2."

| Key | Goes to |
|---|---|
| 1 | HTTP Request to your booking system → Say "Thank you. Our team will call you to confirm your slot." → Hangup |
| 2 | Transfer to the front desk |

## 7. Automotive: service reminder or test drive

**Message:** "Hello {{var.contact_name}}, your [car] is due for its [10,000 km] service. To book a service slot, press 1. To book a test drive of the new [model], press 2."

| Key | Goes to |
|---|---|
| 1 | Email → Transfer to the service advisor |
| 2 | Email → Transfer to the showroom |

## 8. Retail: sale announcement

**Message (Hindi):** "Namaste, [Store] mein [Diwali sale] shuru hai, [select items par 40 percent tak ki chhoot]. Store ka pata jaanne ke liye 1 dabaiye. Order ke liye hamari team se baat karne ke liye 2 dabaiye."

| Key | Goes to |
|---|---|
| 1 | Say the address and hours → Hangup |
| 2 | Email → Transfer to the store |

## 9. Events: invitation and RSVP

**Message:** "Hello {{var.contact_name}}, you're invited to [event] on [date] at [venue]. To confirm you're coming, press 1. If you can't make it, press 2. To speak to the organisers, press 3."

| Key | Goes to |
|---|---|
| 1 / 2 | HTTP Request to your sheet or CRM with `{{menu_choice}}` → Hangup "Thank you." |
| 3 | Transfer to the organiser's number |

## 10. B2B: re-engage old leads

**Message:** "Hello {{var.contact_name}}, this is [Company]. You asked about [product] earlier this year, and we now have [a new plan for small teams]. To talk to a specialist, press 1. To get an email with details, press 2."

| Key | Goes to |
|---|---|
| 1 | Email → Transfer to sales |
| 2 | HTTP Request to your email tool → Hangup |

## Before you launch any recipe

- Test call it end to end, including each key.
- Connect every Menu's timeout exit.
- Staff the transfer number during your dialing hours (09:00 to 21:00 by default).
- Start with a small list (100 to 200 numbers), check the **Keys Pressed** column, then scale.

See [Flows in Every Language](https://edesy.in/docs/ivr/guides/multilingual-flows) to run these in Tamil, Telugu, Bengali, Marathi, Gujarati and more.