# Display Name Rules

> The WhatsApp display name rules Meta reviews against, the checks the Edesy setup wizard runs as you type, and examples of names Meta accepts and rejects.

Source: https://edesy.in/docs/whatsapp-number/getting-started/display-name-rules

The display name is the business name your customers see on WhatsApp. Meta reviews it, and a rejected name limits how many people the number can message until a new name is approved. The Edesy setup wizard checks the name as you type and warns about the common reasons Meta rejects one, before you submit it in Meta's window.

## Checks in the wizard

| Check | Warning you see |
|---|---|
| Too short | Fewer than 3 characters. Use your full business name |
| Too generic | A generic word on its own, such as "Fashion". Use a name that identifies your business, such as "Acme Fashion" |
| Contains "WhatsApp" | Don't include WhatsApp in the name |
| Web address | Remove the web address; use the business name only |
| All caps | Avoid ALL CAPS unless your brand is written that way |
| Emoji or symbols | Remove emoji and symbols like ! ? * # |
| Doesn't match your business | If the name is a product or brand, use "Product by Business" |

The warnings don't block you; they tell you what Meta is likely to reject.

## Examples

| Accepted | Rejected |
|---|---|
| Acme Wine Glasses | Fashion (a generic word only) |
| Acme Support (when the business is Acme) | Rahul Sharma (a person, not a business) |
| SkinGlow by Acme (a product, with its company) | ACME!!! or acme.com |

## How to pick a name that passes

1. Use the business name as it appears on your website, signage or invoices. Meta compares them.
2. Make sure your business website is live; Meta checks it during setup.
3. For a product or sub-brand, add the company: "SkinGlow by Acme".
4. A department is fine with the company name: "Acme Support".
5. Keep it plain: normal capitalisation, no emoji, no URLs.

## FAQ

### What happens if Meta rejects my display name?
The number can still be set up, but it can message fewer people until a new name is approved. Choose a name that follows the rules above and submit it again.

### Can I use my own name as the display name?
Not on its own. Meta expects a business name. A sole proprietor can use the trading name of the business.

### Where do I enter the display name?
In Meta's window during [Embedded Signup](https://edesy.in/docs/whatsapp-number/getting-started/embedded-signup), or in the wizard on the manual path. The wizard checks it in both cases.

### Can I use a different name from my company's legal name?
Yes, if it is a brand you trade under and it appears on your website. If it is a product name, add your company name ("Product by Company").