# Meta pixel

> Add Meta pixel tracking to your bot for event tracking

Source: https://edesy.in/docs/zapbot/integrations/meta-pixel

The Pixel integration block allows you to add a Meta pixel to your bot and track specific events.

![Pixel block](https://edesy.in/images/zapbot/blocks/integrations/pixel.png)

When your flow contains a pixel block, under the hood it:

- Initialize the pixel and track "PageView" event on page load.
- Track the event if any when the block is executed.