Launch recurring revenue with UPI Autopay, Razorpay, and Cashfree. RBI-compliant mandates. WhatsApp renewal reminders. INR pricing with no revenue share. Built for India's $10B+ subscription economy.
$10B+
Market Size
UPI
Autopay Ready
0%
Revenue Share
Integrates with the tools you already use
Why subscriptions are booming in India
Market by 2025
Higher LTV
Less Churn
Retention
Local payment methods, local engagement channels
Native UPI Autopay via NPCI. Customers authorize from GPay, PhonePe, Paytm. Lower failure rates than cards. The future of recurring payments in India.
Deep Razorpay integration for cards, net banking, and UPI. Automatic retry logic. Smart dunning. 2% + GST transaction fee.
Support for Cashfree subscriptions and PayU recurring. Choose your preferred gateway. Same seamless experience.
Renewal reminders via WhatsApp. 90%+ open rates. Reduce involuntary churn from missed payment notifications.
Full compliance with RBI recurring payment framework. E-mandate registration, pre-debit notifications, amount limits handled automatically.
Customer portal in Hindi and regional languages. Reduce support tickets with localized self-service.
Let customers start with COD and convert to online payment. Unique to Indian market. Build trust first.
Essential flexibility for Indian customers. Pause during travel, skip when not needed. 40% less churn.
All major Indian payment methods
Full subscription support
Recurring payments
Subscription API
Wallet & UPI
GPay, PhonePe
Visa, MC, Rupay
50+ banks
Cash on delivery
Why Indian D2C brands choose us
Feature | Edesy | Recurpay | Appstle | Recharge |
|---|---|---|---|---|
Revenue Share Key | 0% - Flat pricing | 2% fee | Varies | 1% fee |
UPI Autopay Key | Native support | Supported | Limited | Not available |
Razorpay Native Key | Deep integration | Supported | Supported | Not available |
4-Tier Loyalty Key | Built-in | Not available | Basic | Not available |
Included | Included | Add-on | Add-on | |
COD Subscriptions | Supported | Supported | Not available | Not available |
INR Pricing | Yes | Yes | USD only | USD only |
Source Code | Available | Not available | Not available | Not available |
No credit card required. Results in your first week.
Real results from Indian brands
"UPI Autopay was the game changer. Our card payment failures were 15%. With UPI Autopay, it's down to 3%. That's thousands of rupees in recovered revenue every month."
3% Failure Rate
D2C Coffee
Bangalore
"WhatsApp renewal reminders have 90%+ open rates. Email was 20%. Our renewal rate jumped from 65% to 85% just by adding WhatsApp notifications."
85% Renewal Rate
Health Supplements
Mumbai
"The 4-tier loyalty system keeps subscribers for years. Our average subscription length went from 4 months to 14 months. LTV is 3.5x what it was."
14 Month Avg
Subscription Box
Delhi
Questions from Indian Shopify store owners
Deep dives into specific features
Resources to help you evaluate and implement
Join Indian D2C brands building recurring revenue. UPI Autopay, WhatsApp engagement, and INR pricing with no revenue share.