Build conversion-driving Shopify apps tailored for beauty and cosmetics brands. From AI-powered virtual shade finders and personalized skin quiz engines to subscription replenishment and ingredient transparency tools, we create apps that help customers find their perfect products and keep coming back.
INR 2000
Per Hour
200+
Apps Delivered
4.9/5
Client Rating
<2 Weeks
MVP Delivery
Trusted by businesses worldwide
Specialized features for beauty brands that drive product discovery, personalization, and repeat purchases
AI-powered shade matching apps that use the customer's phone camera or uploaded selfie to recommend the best foundation, concealer, lipstick, or eyeshadow shades from your catalog. Real-time virtual try-on overlays, undertone analysis, and shade comparison tools that eliminate the guesswork of buying color cosmetics online.
Interactive, multi-step skin assessment quizzes that collect skin type, concerns, sensitivities, lifestyle factors, and product preferences to generate personalized product recommendations. Dynamic scoring algorithms, conditional logic branching, and results pages with curated product bundles that add directly to cart for higher AOV.
Beauty-specific subscription apps with flexible replenishment schedules based on average product usage. Customers subscribe to their foundation, moisturizer, or serum on a 30, 60, or 90-day cycle. Features include easy skip/pause, swap products between deliveries, birthday gifts, and subscriber-exclusive early access to new launches.
Ingredient-first product discovery apps that display full INCI lists, highlight clean/vegan/cruelty-free certifications, flag allergens based on customer profiles, and explain what each ingredient does in plain language. Filter products by ingredients to include or avoid, building trust with ingredient-conscious beauty consumers.
User-generated content galleries where customers submit before-and-after photos of their skincare or makeup results. Moderation workflows, consent management, slider-based comparison viewers, and integration with product pages so shoppers see real results from real customers alongside product descriptions, boosting social proof and conversion.
Beauty-tailored loyalty programs with points for purchases, reviews, referrals, and social shares. Tiered VIP levels with increasing perks like free samples with every order, early access to new products, birthday rewards, and exclusive shade previews. Sample program management that lets customers add deluxe samples to their cart to drive trial and discovery.
Beauty Brands Served
Higher Conversion
Shade Matching
Driven Discovery
A proven 5-step process refined across 35+ beauty and cosmetics Shopify app projects
Transparent pricing for beauty Shopify apps, from simple quiz tools to full AI-powered personalization platforms
"Edesy's AI shade finder transformed our online foundation sales. Customers upload a selfie, get matched to their ideal shade in seconds, and see a virtual try-on overlay. Our shade-related returns dropped by 40%, and the shade finder page has a 52% add-to-cart rate compared to 18% on standard product pages. It paid for itself in the first month."
VO
VP of Digital
Digital at Clean Beauty Foundation Brand
"The skincare quiz Edesy built generates personalized 3-5 product routines based on 12 questions about skin type, concerns, and lifestyle. Our quiz completion rate is 78%, and customers who take the quiz have a 3.2x higher conversion rate than those who browse normally. The average quiz-driven cart value is 65% higher because they buy complete routines."
F&
Founder & CEO
Leadership at K-Beauty Skincare Brand
"Our subscription app handles 4,000+ active subscribers who auto-replenish their skincare favorites every 30, 60, or 90 days. The skip and swap features keep churn below 8% monthly, and the subscriber-exclusive early access drives 30% of our new product launch revenue. The subscription revenue is now 40% of our total monthly sales."
HO
Head of Growth
Growth at Premium Skincare DTC Brand
Resources to help you evaluate and implement
Get a free consultation with our beauty ecommerce app experts. We'll help you design AI shade finders, personalization quizzes, subscription flows, and loyalty programs that drive conversion and lifetime value for your beauty brand.