Calculate Customer Acquisition Cost (CAC), Lifetime Value (LTV), LTV:CAC ratio, and more. Understand your unit economics with industry benchmarks.
Your CAC
₹1,000
Cost to acquire each new customer
Your LTV
₹16,000
Total revenue per customer lifetime
Improve your metrics
Tools to reduce CAC and increase LTV for your e-commerce store
Calculate Customer Acquisition Cost (CAC)
Calculate Customer Lifetime Value (LTV)
LTV:CAC ratio with health indicator
Break-even point calculator
Payback period in months
Industry benchmark comparisons
Visual health gauges and charts
Actionable recommendations
100% free - no signup required
Works with any currency
Understand true customer value and optimize marketing budget allocation.
Measure campaign ROI and justify marketing spend with data-driven metrics.
Track unit economics and demonstrate healthy growth to investors.
Forecast revenue, plan budgets, and set realistic growth targets.
CAC = Total Marketing Spend / New Customers
Include all costs: ads, marketing team salaries, tools, agency fees, and sales costs.
LTV = AOV x Purchase Frequency x Lifespan
AOV = Average Order Value. Purchase frequency is orders per year. Lifespan in years.
Losing Money
You're spending more to acquire customers than they're worth. Immediate action needed.
Room for Improvement
Sustainable but thin margins. Focus on improving retention and reducing acquisition costs.
Healthy Business
Strong unit economics. Good balance between growth and profitability.
Under-investing
Consider investing more in marketing. You may be missing growth opportunities.
Every refused COD parcel costs you shipping both ways. Check what RTO costs you, then call COD customers to confirm before dispatch.
An automatic call to each COD customer: press 1 to confirm, 2 to cancel. The answer goes back to your store, so you ship only confirmed orders.
See what RTO costs you per month and per COD order, and what confirmation calls would need to save to pay for themselves.
Built by Edesy
Edesy builds AI products for Indian businesses. Start self-serve, no demo call needed.
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