Calculate Customer Acquisition Cost (CAC), Lifetime Value (LTV), LTV:CAC ratio, and more. Understand your unit economics with industry benchmarks.
Cost to acquire each new customer
Total revenue per customer lifetime
Tools to reduce CAC and increase LTV for your e-commerce store
Calculate Customer Acquisition Cost (CAC)
Calculate Customer Lifetime Value (LTV)
LTV:CAC ratio with health indicator
Break-even point calculator
Payback period in months
Industry benchmark comparisons
Visual health gauges and charts
Actionable recommendations
100% free - no signup required
Works with any currency
Understand true customer value and optimize marketing budget allocation.
Measure campaign ROI and justify marketing spend with data-driven metrics.
Track unit economics and demonstrate healthy growth to investors.
Forecast revenue, plan budgets, and set realistic growth targets.
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Include all costs: ads, marketing team salaries, tools, agency fees, and sales costs.
AOV = Average Order Value. Purchase frequency is orders per year. Lifespan in years.
Losing Money
You're spending more to acquire customers than they're worth. Immediate action needed.
Room for Improvement
Sustainable but thin margins. Focus on improving retention and reducing acquisition costs.
Healthy Business
Strong unit economics. Good balance between growth and profitability.
Under-investing
Consider investing more in marketing. You may be missing growth opportunities.