Calculate your true product pricing for Indian e-commerce. Includes GST, COD charges, platform fees, and shipping costs for Shopify, Amazon, Flipkart & Meesho.
Calculate the right selling price with GST, shipping, and fees
Manufacturing or purchase cost
No marketplace fees, only payment gateway
COD typically costs 2-3% extra (₹25-50 per order)
GST calculation (0%, 5%, 12%, 18%, 28%)
Platform fee comparison
COD charges calculation
Shipping cost by zone
Multi-platform comparison
Profit margin analysis
Break-even price calculator
Export pricing breakdown
Understand the true cost of selling online in India before launching your business.
Compare fees across Shopify, Amazon, Flipkart, and Meesho to optimize your strategy.
Calculate the optimal selling price to achieve your target profit margin.
Factor in COD charges and RTO costs for accurate pricing in India.
Ensure your pricing accounts for GST correctly across different product categories.
Evaluate which platform offers the best margins for your product category.
Love our free tools? Discover our AI-powered products that help businesses automate customer communication.
Automate phone calls with AI. Handle appointments, inquiries, and support 24/7 in 40+ languages.
Build WhatsApp chatbots without coding. Automate support and boost sales with 98% open rates.
Add an intelligent chatbot to your website. Convert visitors, answer questions, and capture leads 24/7.
Translate and dub videos in 100+ languages with natural AI voices. Reach global audiences in minutes.
Turn every call into insights with AI transcription, sentiment analysis, and quality scoring for support and sales teams.
Visual deal pipeline with drag-and-drop kanban, Gmail integration, and contact management. Close more deals faster.
Connect customers and staff on a masked number so personal numbers stay private. Click-to-call masking with a simple REST API.
Recurring revenue for Shopify. Pause/skip, build-a-box, prepaid plans, and a customer portal with UPI Autopay & Razorpay.
Everything you need to know about pricing products for online selling in India
To calculate your selling price: Start with product cost, add GST (5-28% based on category), add platform fees (0-25%), add shipping costs (₹40-150), add COD charges if applicable (2-3%), add your profit margin. This calculator automates all these calculations for you.
Platform fees vary: Shopify charges 0% (only payment gateway fees of 2%), Amazon India charges 5-25% referral fee + closing fee, Flipkart charges 5-20% commission + fixed fee, Meesho charges 0% commission (margin-based model). Our calculator compares all platforms.
GST rates depend on product category: 0% for essentials, 5% for basic items, 12% for processed goods, 18% for most products and services, 28% for luxury items. If your annual turnover exceeds ₹40L (₹20L for services), GST registration is mandatory.
COD (Cash on Delivery) charges are typically 2-3% of order value or ₹30-50 fixed fee per order. Additionally, COD orders have higher RTO (Return to Origin) rates of 15-30%, which increases costs. Factor in both COD fee and RTO risk when pricing.
Shipping costs depend on: Weight (₹40-60 for <500g), Distance (local ₹40, zonal ₹60, national ₹80-100), Speed (standard vs express), and Carrier (India Post cheapest, private couriers faster). Heavy/bulky items use volumetric weight pricing.
For lowest fees: Shopify (0% platform fee, 2% payment fee) is cheapest but requires marketing. Meesho (0% commission) is good for beginners. Amazon/Flipkart charge 10-25% but provide traffic. Best choice depends on your product and marketing capability.
Shopify charges 0% commission + 2% payment fee. You control pricing, branding, and customer data. Marketplaces (Amazon, Flipkart) charge 10-25% commission but provide traffic and trust. For ₹1000 product: Shopify costs ₹20, Amazon costs ₹100-150.
Profit Margin = (Selling Price - Total Costs) / Selling Price × 100. Total costs include: Product cost, GST, Platform fees, Payment gateway fees, Shipping, Packaging, COD charges, Returns/RTO costs. Aim for 20-40% margin after all deductions.
Recommended minimum margins: Fashion/Apparel 40%+ (high returns), Electronics 15-20%, Home goods 25-30%, FMCG 10-15%. Account for 5-15% return rate, marketing costs, and working capital needs. Lower margins work only at high volume.
RTO (Return to Origin) costs include: Forward shipping (wasted), Return shipping, Repackaging costs, Product damage. RTO rates: Prepaid orders 3-5%, COD orders 15-30%. For a ₹500 product with 20% RTO, add ₹40-60 to your pricing to cover RTO losses.