Waflow's Analytics dashboard provides comprehensive insights into your WhatsApp campaign performance. Track message delivery, engagement rates, and audience behavior to optimize your marketing strategy.
Dashboard Overview#
When you navigate to the Analytics section, you will see a high-level overview of your WhatsApp messaging performance. The dashboard is designed to give you quick access to the metrics that matter most.
Key Performance Indicators#
The top of the dashboard displays four primary KPIs:
| Metric | Description |
|---|---|
| Messages Sent | Total number of messages dispatched |
| Delivery Rate | Percentage of messages successfully delivered |
| Read Rate | Percentage of delivered messages that were read |
| Response Rate | Percentage of messages that received a reply |
Real-Time vs Historical Data#
Waflow provides both real-time and historical analytics to give you complete visibility into your campaign performance.
Real-Time Analytics#
Real-time data updates every 30 seconds and includes:
- Active Campaigns: Messages currently being sent
- Live Delivery Status: Instant feedback on message delivery
- Incoming Responses: Messages received from contacts in the last hour
- Error Alerts: Failed deliveries requiring attention
Note Real-time data is available for campaigns launched within the last 24 hours.
Historical Analytics#
Historical data provides long-term insights and trends:
- Campaign performance over time
- Audience engagement patterns
- Best performing templates
- Optimal sending times
Data Visualization#
The analytics dashboard includes several visualization tools to help you understand your data.
Engagement Timeline#
The engagement timeline shows message activity over your selected date range:
- Sent Messages: Blue line showing outgoing messages
- Delivered Messages: Green line showing successful deliveries
- Read Messages: Purple line showing read receipts
- Responses: Orange line showing incoming replies
Delivery Funnel#
The delivery funnel visualizes message flow:
Messages Sent (100%)
↓
Delivered (95%)
↓
Read (70%)
↓
Replied (25%)
Geographic Distribution#
For campaigns targeting multiple regions, the geographic map shows:
- Message distribution by country/region
- Delivery rates by location
- Engagement hotspots
Dashboard Widgets#
Customize your dashboard with various widgets:
Campaign Performance Widget#
Displays your top-performing campaigns with key metrics:
- Campaign name and status
- Total messages sent
- Delivery and read rates
- Click-through rate (for messages with links)
Template Performance Widget#
Shows which message templates drive the best engagement:
- Template name and category
- Usage count
- Average read rate
- Average response rate
Audience Growth Widget#
Tracks your contact list growth over time:
- New contacts added
- Contacts removed or unsubscribed
- Net growth percentage
Filtering and Segmentation#
Apply filters to drill down into specific data:
Date Range Filter#
- Click the date range selector in the top right
- Choose from preset options (Today, Last 7 Days, Last 30 Days)
- Or select a custom date range
Campaign Filter#
View analytics for specific campaigns:
- Click the "Campaigns" dropdown
- Select one or more campaigns
- Dashboard updates to show filtered data
Tag Filter#
Filter by contact tags to see performance for specific segments:
- Open the "Tags" filter
- Select relevant tags
- View how different segments engage with your messages
Key Metrics Explained#
Delivery Rate#
The delivery rate indicates the percentage of sent messages that were successfully delivered to recipients' devices.
Calculation: (Delivered Messages / Sent Messages) x 100
Tip A healthy delivery rate is above 95%. Lower rates may indicate issues with phone numbers or WhatsApp account status.
Read Rate#
The read rate shows what percentage of delivered messages were opened and read.
Calculation: (Read Messages / Delivered Messages) x 100
Note Read receipts are only available if the recipient has enabled them in their WhatsApp settings.
Response Rate#
The response rate measures how many recipients replied to your messages.
Calculation: (Responses / Delivered Messages) x 100
Click-Through Rate (CTR)#
For messages containing links, CTR measures how many recipients clicked:
Calculation: (Link Clicks / Delivered Messages) x 100
Performance Benchmarks#
Compare your performance against industry benchmarks:
| Metric | Good | Excellent |
|---|---|---|
| Delivery Rate | > 95% | > 98% |
| Read Rate | > 60% | > 80% |
| Response Rate | > 15% | > 30% |
| CTR | > 5% | > 10% |
Data Export#
Export your analytics data for external analysis:
- Navigate to the Analytics dashboard
- Apply desired filters
- Click the Export button
- Choose format (CSV or Excel)
- Download the file
Note Exported data includes all visible metrics for the selected date range.
Dashboard Customization#
Personalize your analytics view:
Rearrange Widgets#
- Click and hold a widget header
- Drag to your preferred position
- Release to place
Show/Hide Widgets#
- Click the Settings icon
- Toggle widgets on or off
- Save your preferences
Save Custom Views#
- Configure your ideal dashboard layout
- Click Save View
- Name your custom view
- Access saved views from the dropdown
Next Steps#
- Reports & Metrics - Learn about detailed reports and advanced metrics
- Campaign Tracking - Set up tracking for your campaigns
- Tags & Segments - Create segments for better analytics