Campaign Tracking

Effective campaign tracking helps you understand what's working and optimize future campaigns. Waflow provides comprehensive real-time monitoring, detailed status tracking, and actionable insights for every campaign.

Real-Time Progress Monitoring

Once a campaign starts sending, you can monitor its progress in real-time.

Accessing Campaign Dashboard

1. Go to Campaigns in your workspace
2. Click on an active or completed campaign
3. The campaign dashboard opens with live statistics

Live Statistics View

The dashboard displays:

Campaign: Holiday Sale Announcement
Status: Sending
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 67%

Total:     15,000    |  Sent:      10,050
Queued:     4,950    |  Delivered:  8,742
Failed:       208    |  Read:       6,127

Progress Bar

The progress bar shows:

• Queued (gray): Messages waiting to send
• Sent (blue): Messages transmitted to WhatsApp
• Delivered (green): Messages confirmed received
• Failed (red): Messages that could not be delivered

Auto-Refresh

The dashboard automatically refreshes every few seconds during active sending. You can also:

• Click Refresh for immediate update
• Adjust refresh interval in settings
• Pause auto-refresh if needed

Message Statuses

Understanding message statuses helps you interpret campaign performance.

Status Lifecycle

Each message progresses through statuses:

Queued → Sent → Delivered → Read
                    ↓
                  Failed

Status Definitions

Queued

What it means: Message is waiting in the send queue.

Why it happens:

• Campaign just started
• Rate limiting in effect
• Processing in progress

Normal behavior: Count decreases as messages are sent.

Sent

What it means: Message has been transmitted to WhatsApp servers.

What it confirms:

• Message left Waflow successfully
• WhatsApp accepted the message
• Delivery in progress

Note: "Sent" does not guarantee delivery to the recipient.

Delivered

What it means: Message has reached the recipient's device.

What it confirms:

• Message is on the recipient's phone
• WhatsApp delivered successfully
• Recipient can see the message

Indicators of success: Single checkmark in WhatsApp.

Read

What it means: Recipient has opened and viewed the message.

What it confirms:

• Recipient saw the message
• Message appeared on screen
• Active engagement occurred

Indicators: Double blue checkmarks in WhatsApp.

Note: Read receipts depend on recipient settings. Some users disable read receipts, so "Delivered" may be the final status you see.

Failed

What it means: Message could not be delivered.

Possible causes:

• Invalid phone number
• Recipient blocked your number
• Phone is off for extended period
• WhatsApp account doesn't exist
• Technical delivery failure

Status Timing

Tracking Dashboard

Overview Tab

The overview provides at-a-glance metrics:

Delivery Metrics:

• Total messages
• Sent count and percentage
• Delivered count and percentage
• Failed count and percentage

Engagement Metrics:

• Read rate
• Reply count
• Button click count
• Opt-out count

Timeline View

See how your campaign progressed over time:

• Messages sent per minute/hour
• Cumulative delivery chart
• Engagement pattern visualization
• Peak engagement times

Geographic Distribution

If location data is available:

• Map of message delivery
• Country/region breakdown
• Time zone distribution

Handling Failed Messages

Failed messages need attention to maximize campaign reach.

Viewing Failed Messages

1. Go to campaign dashboard
2. Click Failed Messages tab
3. View list with failure reasons

Common Failure Reasons

Retry Logic

Waflow automatically retries certain failed messages:

Automatic retry:

• Rate limiting failures
• Temporary network issues
• Server timeouts

Retry schedule:

• First retry: After 5 minutes
• Second retry: After 30 minutes
• Third retry: After 2 hours
• Final retry: After 24 hours

No retry (permanent failures):

• Invalid numbers
• Blocked contacts
• Non-existent accounts

Manual Retry

For eligible failed messages:

1. Select failed messages to retry
2. Click Retry Selected
3. Messages return to queue
4. Monitor new delivery attempts

Export Failed List

Download failed messages for analysis:

1. Click Export Failed
2. Choose format (CSV or Excel)
3. File includes:
   • Contact information
   • Failure reason
   • Timestamp
   • Retry count

Engagement Tracking

Beyond delivery, track how recipients interact with your messages.

Read Tracking

Metrics:

• Read count
• Read rate (reads / delivered)
• Average time to read
• Read by time of day

Interpreting read rates:

Note: Some recipients disable read receipts, so actual engagement may be higher than reported.

Reply Tracking

Track conversations started from your campaign:

Metrics:

• Reply count
• Reply rate (replies / delivered)
• Average response time
• Common reply themes

Where to find:

1. Campaign dashboard > Replies tab
2. View individual conversations
3. Respond to messages from dashboard

Button Click Tracking

For templates with interactive buttons:

Metrics:

• Total clicks
• Click rate by button
• Click timing patterns

Available for:

• Website URL buttons
• Quick reply buttons
• Call buttons (call initiated)

Link Click Tracking

If using trackable links in your message:

Metrics:

• Total link clicks
• Unique clickers
• Click-through rate
• Device types

Note: Link tracking requires using Waflow's link tracking feature.

Campaign Reports

Generating Reports

Create detailed reports for analysis:

1. Go to campaign dashboard
2. Click Generate Report
3. Select report type:
   • Summary report
   • Detailed delivery report
   • Engagement report
   • Failed messages report
4. Choose format (PDF, CSV, Excel)
5. Download or email report

Report Contents

Summary Report includes:

• Campaign overview
• Key metrics
• Performance comparison
• Recommendations

Detailed Delivery Report includes:

• Every message with status
• Timestamps for each status change
• Recipient information
• Variable values used

Engagement Report includes:

• Read rates over time
• Reply analysis
• Button click data
• User engagement patterns

Scheduled Reports

Set up automatic report generation:

1. Go to Settings > Reports
2. Click Add Scheduled Report
3. Select campaigns or campaign types
4. Set frequency (daily, weekly, monthly)
5. Add email recipients

Comparative Analytics

Compare performance across campaigns.

Campaign Comparison

Compare two or more campaigns:

1. Go to Analytics > Compare
2. Select campaigns to compare
3. View side-by-side metrics

Comparison metrics:

• Delivery rates
• Read rates
• Reply rates
• Failure rates
• Cost per message

Trend Analysis

Track performance over time:

• Weekly/monthly trends
• Seasonal patterns
• Template performance ranking
• Audience segment comparison

Notification and Alerts

Stay informed about campaign progress.

Email Notifications

Receive emails for:

• Campaign started
• Campaign completed
• High failure rate detected
• Unusual patterns observed

Configure:

1. Go to Settings > Notifications
2. Select events to notify
3. Add email recipients
4. Set threshold for failure alerts

In-App Notifications

Waflow shows notifications for:

• Status changes
• Completion alerts
• Issues requiring attention

Webhook Notifications

For integrations, configure webhooks:

1. Go to Settings > Webhooks
2. Add endpoint URL
3. Select events to trigger
4. Webhooks fire in real-time

Available events:

• campaign.started
• campaign.completed
• message.delivered
• message.failed
• message.read

Troubleshooting Tracking Issues

Status Not Updating

Possible causes:

• Delay in WhatsApp status updates
• Dashboard not refreshing
• Network connectivity issues

Solutions:

• Wait a few minutes
• Click manual refresh
• Check Waflow status page

Missing Read Status

Possible causes:

• Recipient disabled read receipts
• Message not yet opened
• Privacy settings on recipient's device

Note: This is normal behavior; not all reads can be tracked.

Unexpected High Failure Rate

Investigate:

1. Check failure reasons breakdown
2. Review contact list quality
3. Verify template is still approved
4. Check account sending limits

Actions:

• Clean contact list
• Update invalid numbers
• Contact support if technical issue

Engagement Data Not Showing

Possible causes:

• Too early (engagement takes time)
• Buttons/links not configured
• Tracking not enabled

Solutions:

• Wait 24-48 hours for engagement data
• Verify button configuration
• Enable link tracking for URLs

Best Practices for Tracking

Before Campaign

1. Set benchmarks: Know what success looks like
2. Define KPIs: Identify key metrics to track
3. Prepare for failures: Have a retry strategy

During Campaign

1. Monitor actively: Watch for issues early
2. Respond to replies: Engage promptly
3. Note observations: Track unusual patterns

After Campaign

1. Wait for final status: Allow 24-48 hours
2. Generate reports: Document performance
3. Analyze results: Identify improvements
4. Clean lists: Remove failed contacts
5. Apply learnings: Improve next campaign

Next Steps

• Campaigns Overview - Campaign fundamentals
• Campaign Scheduling - Timing optimization
• Analytics Overview - Deeper analytics insights