What is a WhatsApp drip sequence?

A WhatsApp drip sequence is a series of automated messages sent to customers at predetermined intervals after a trigger event. For example, after a user signs up, they might receive a welcome message immediately, product recommendations on day 1, and a special offer on day 7. This helps nurture leads and improve customer engagement over time.

How do I use the exported JSON/YAML file?

The exported configuration file contains your sequence structure including triggers, delays, and message templates. You can import this into automation platforms like Make (Integromat), Zapier, or n8n to actually send the messages. You'll need to connect your WhatsApp Business API account to these tools to automate the message delivery.

What triggers can I use for drip sequences?

Common triggers include: user signup, completed purchase, cart abandonment, subscription events (renewal, expiry), event registration, and user inactivity. You can select the trigger type when building your sequence, and your automation tool will start the sequence when that event occurs.

How many steps can I add to a sequence?

There's no limit to the number of steps you can add. However, for best results, we recommend keeping sequences between 3-8 steps. Too many messages can feel overwhelming to recipients, while too few may not effectively nurture the relationship.

Can I use negative delays for pre-event messages?

Yes! Negative delays are useful for event-based sequences. For example, in a webinar sequence, you might want to send a reminder 1 day before (delay: -1 day) and 1 hour before (delay: -1 hour) the event starts.

What personalization variables can I use?

Common variables include {{customer_name}}, {{first_name}}, {{business_name}}, {{order_id}}, {{amount}}, {{discount}}, {{coupon_code}}, {{product_name}}, and more. These placeholders are replaced with actual customer data when messages are sent through your automation platform.

Do I need WhatsApp Business API to use drip sequences?

For automated drip sequences at scale, yes, you'll need the WhatsApp Business API. The free WhatsApp Business app only supports manual messaging. The API allows you to send messages programmatically through automation tools, which is required for true drip campaigns.

What's the difference between this and the broadcast generator?

The broadcast generator creates single messages for one-time campaigns. The drip sequence planner creates multi-step campaigns that are sent automatically over time. Drip sequences are for ongoing nurture campaigns, while broadcasts are for one-off announcements.

Can I edit the pre-built templates?

Absolutely! Templates are starting points. After selecting a template, you can edit every aspect: change message content, adjust delays, add or remove steps, modify variables, and customize the trigger. The builder gives you full control over your sequence.

Which automation tools support the exported format?

The JSON format works with Make (Integromat), Zapier, n8n, and most automation platforms. YAML is preferred by some developers for its readability. Both formats contain the same information - choose based on your preferred tool's requirements.

WhatsApp Drip Sequence Planner

Plan and build automated WhatsApp marketing sequences with ready-to-use templates. Perfect for onboarding, cart recovery, lead nurturing, and re-engagement campaigns. Export to JSON/YAML for automation tools.

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WhatsApp Drip Sequence Planner - Frequently Asked Questions

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Features

8 ready-to-use drip sequence templates
Visual timeline builder for easy planning
Customizable delays (days and hours)
Variable personalization support
Export to JSON or YAML format
Works with Make, Zapier, n8n, and more
Templates for e-commerce, SaaS, B2B, and events
Real-time message preview
Character counter for WhatsApp limits
100% free - no signup required

Perfect For

E-commerce Stores

Create welcome sequences, cart abandonment recovery, and post-purchase nurture campaigns.

SaaS Companies

Build onboarding sequences, lead nurturing flows, and subscription renewal reminders.

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Design student engagement sequences and course completion reminders.

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Plan follow-up sequences, appointment reminders, and re-engagement campaigns.

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WhatsApp Drip Sequence Planner

Welcome & Onboarding

Cart Abandonment Recovery

Post-Purchase Nurture

Re-engagement Campaign

Lead Nurturing (B2B)

Event/Webinar Sequence

Subscription Renewal

Feedback Collection

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