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How to Set Up WhatsApp Business API in India (2025 Step-by-Step Guide)

How to Set Up WhatsApp Business API in India (2025 Step-by-Step Guide)

E

By Edesy Team

Published: January 30, 2025•20 min read

How to Set Up WhatsApp Business API in India (2025 Step-by-Step Guide)

Table of contents

WhatsApp Business App vs WhatsApp Business API: What's the Difference?
WhatsApp Business App (Free)
WhatsApp Business API (For Scale)
Quick Comparison
Prerequisites for WhatsApp Business API in India
1. Facebook Business Manager Account
2. Verified Business
3. Phone Number Requirements
4. Technical Readiness
Step 1: Create Meta Business Account
Creating Business Manager
Important Tips
Step 2: Set Up WhatsApp Cloud API
Accessing WhatsApp Manager
Creating WhatsApp Business Account
Getting API Credentials
Step 3: Verify Your Business
Starting Verification
Verification Timeline
Tips for Faster Verification
Verification Statuses
Step 4: Get Phone Number Approved
Display Name Requirements
Display Name Examples
Approval Process
If Rejected
Step 5: Create Message Templates
Understanding Template Categories
Creating Your First Template
Template Examples for Indian Businesses
Template Approval Tips
Approval Timeline
Step 6: Connect to BSP (If Using)
What is a BSP?
Why Use a BSP?
Connecting to a BSP
WhatsApp Business API Pricing in India
Meta's Conversation-Based Pricing
How Conversations Work
Cost Calculation Example
Additional Costs
BSP vs Direct API: Which Should You Choose?
Direct Meta Cloud API
BSP (Business Solution Provider)
Decision Matrix
Best WhatsApp BSPs in India (2025)
1. Gupshup
2. WATI (WhatsApp Team Inbox)
3. Interakt
4. AiSensy
5. Twilio
6. Edesy
BSP Comparison Table
Common Mistakes to Avoid
Mistake 1: Using Personal WhatsApp Number
Mistake 2: Mismatched Business Names
Mistake 3: Skipping Business Verification
Mistake 4: Wrong Template Category
Mistake 5: No Opt-In for Marketing
Mistake 6: Ignoring Quality Rating
Mistake 7: Single Template for Everything
Mistake 8: Not Testing Before Scale
Mistake 9: Choosing Wrong BSP
Mistake 10: No Response Handling
Frequently Asked Questions
What is the cost of WhatsApp Business API in India?
How long does WhatsApp API approval take in India?
Can I use my existing WhatsApp number for API?
Do I need a website for WhatsApp Business API?
What documents are needed for WhatsApp API in India?
Can I send bulk messages on WhatsApp API?
What's the difference between WhatsApp Cloud API and On-Premise API?
How do I increase my WhatsApp messaging limit?
Can I use WhatsApp API for cold outreach?
What happens if my WhatsApp quality rating drops?
Next Steps: Getting Started
Week 1: Preparation
Week 2: Setup
Week 3: Configuration
Week 4: Launch
Start Building Your WhatsApp Presence

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