Voice cloning lets your AI calls use one consistent brand voice (a founder, a known spokesperson, or a voice recorded for your brand) instead of a stock voice. Edesy supports cloned voices for AI agents. Used well, with consent and honest disclosure, it makes campaigns feel like they come from your business. Used carelessly, it creates legal and trust problems. Here's when it's worth it, how to do it responsibly, and how to test it.
Try a stock voice and a cloned voice side by side: Start free on Edesy — Rs 50 free credit.
When a cloned voice helps
- Small businesses where the owner is the brand: a clinic, coaching centre or shop whose customers know the owner's voice.
- Consistency across campaigns: the same voice for reminders, surveys and announcements.
- A voice from your ads, so calls feel connected to what customers have already heard.
When a stock voice is better
- Most reminder and confirmation campaigns: a clear stock voice in the right language performs just as well.
- Many languages: finding a strong stock voice per language may beat stretching one cloned voice.
- Early pilots: settle the script first, then consider cloning.
Consent comes first
- Only clone a voice with the person's clear, written consent, for defined uses.
- Never clone public figures, customers, or anyone who hasn't agreed.
- Keep the consent record and remove the voice if consent is withdrawn.
- Disclose automation on every call even if the voice sounds human; see recording consent wording.
Recording a good sample
- A quiet room, a decent microphone, no background music.
- Natural, conversational reading, not a formal announcement tone.
- Include the language mix you'll use (e.g. Hinglish), and your brand and product names.
Testing the cloned voice
- Run 20 test calls in each language you'll use.
- Listen for names, numbers ("chaar hazaar paanch sau"), dates and the brand name.
- Compare the same script with a strong stock voice on outcomes, not just how it sounds.
- Keep the cloned voice only if it performs at least as well.
For pronunciation fixes, see Indian numbers and acronyms.
Voice choice matters more than you think
Whether cloned or stock, pick a voice that matches your audience: warm and calm for healthcare, clear and friendly for reminders, confident for B2B. Test with real customers before a large campaign.
Cost
Calls cost the same whichever voice you use: Rs 4-6 per started minute on Edesy depending on your prepaid top-up.
Try it
Create a free account, build an agent with a stock voice first, then test a cloned voice (with consent) on the same script.