An automotive workshop in Assam deployed Assamese-speaking voice AI for car service reminders and insurance payment collection. Regional language automation in Northeast India.
Assamese
Native Language
45%
Service Booking Rate
2 Use Cases
Service + Insurance
Trusted by businesses worldwide
Native Language
Service Booking Rate
Service + Insurance
Availability
Challenge, solution, and results
The workshop served a primarily Assamese-speaking customer base. Manual reminder calls were time-consuming and customers often didn't answer calls from unknown numbers. Insurance payment follow-ups required persistent yet polite calling.
Deployed two Assamese AI voice agents: one for car servicing reminders (calling customers when service is due) and another for insurance premium collection. Both speak natural Assamese with the local dialect customers expect.
45% of reminder calls now result in service bookings. Insurance payment follow-ups automated completely. Customers respond better to Assamese-speaking AI than generic English IVR. Staff freed from 3+ hours of daily calling.
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