Every Edesy click-to-call widget records a conversion funnel: impressions (the button was shown), clicks (a visitor opened it), calls initiated (a callback was requested) and calls connected (the visitor and your team were bridged). Each call also stores the page URL and referrer, so you can see which pages and campaigns bring in calls.
Metrics#
| Metric | Counted when |
|---|---|
| Impressions | The widget loads on a page and shows its button |
| Clicks | A visitor clicks the button and opens the form |
| Calls initiated | A visitor submits their number and a call session starts |
| Calls connected | The visitor and your team are bridged |
| Click rate | Clicks / impressions |
| Call rate | Calls initiated / clicks |
| Connection rate | Calls connected / calls initiated |
Daily figures also include calls completed and failed, total and average duration, and cost.
Per-call details#
| Field | Description |
|---|---|
| Visitor phone and name | As entered in the form |
| Page URL | The page the visitor was on |
| Referrer | Where the visitor came from |
| UTM source | Campaign source, when sent with the request |
| Status | From initiated through connected to completed, or a failure such as no answer from your team or the visitor |
| Duration and cost | Measured from when the call is bridged |
How to read the funnel#
- Low click rate: the button is shown but not used. Try a clearer button text or greeting, or a different position.
- Low call rate: visitors open the form but do not submit. Keep the form short.
- Low connection rate: requests arrive but calls do not connect. Check that your team answers within business hours and that the concurrent limit matches your team size.
FAQ#
What counts as an impression?#
One load of the widget on a page, when the button is shown.
Can I see which page a call came from?#
Yes. Every call session stores the page URL and referrer.
Do failed calls count as calls initiated?#
Yes. Calls initiated counts every callback request that started a session, whether or not it connected.
Is analytics per widget?#
Yes. Figures are kept per widget per day, so separate widgets for different pages or sites give separate funnels.
Can I see call duration and cost?#
Yes. Daily analytics include total and average duration and total cost.
Can I track campaigns?#
Each call stores the referrer and page URL, which include any UTM tags on the landing page, plus a UTM source field.