Campaigns
Email cart recovery converts at 4–5%. WhatsApp converts at 20–30%. Set up a 3-step automated WhatsApp flow once, then watch it recover revenue every day, on autopilot.
Avg recovery rate
Edesy customers
vs email recovery
5% → 25%
Cost per recovery
Indian D2C avg
Setup time
Shopify or WooCommerce
16% average open rate (most never seen)
2% click-through, 4-5% recovery rate
Lands in promotions tab
Delayed delivery, often hours later
Customer needs to switch app context to take action
No personalization beyond first name
98% open rate — read within minutes
30–50% click-through, 20–30% recovery rate
Customer's primary messaging app
Delivered instantly
1-tap to resume checkout from where they left off
Full personalization: product images, discount codes, social proof
Configure exactly when each step fires — 30 min, 4 hours, 24 hours after abandonment. Time-based triggers respect customer's local timezone.
Each message includes the abandoned product(s) — image, name, price, direct checkout link. Carousel format for multi-item carts.
Offer no discount on step 1, 5% on step 2, 10% on step 3. Or skip discounts for first-time buyers. Per-segment discount rules supported.
Customer taps the message → lands on the exact checkout page with cart and payment info pre-filled. Removes every step of friction.
See per-step recovery rates, revenue recovered, and which products / discounts perform best. A/B test message variants automatically.
Combine WhatsApp with email and SMS — WhatsApp first, fall back to email if no WhatsApp opt-in, then SMS for high-value carts. All from one flow builder.
Set it up once. Runs forever.
Casual WhatsApp message: 'Hey {{first_name}}, noticed you left some items in your cart 🛒'. Includes product image and resume-checkout link. No discount. Recovers 12–18% of carts on its own.
If they didn't recover from step 1: 'Still thinking it over? Here's 10% off if you complete today'. Limited-time discount code. Recovers another 8–12%.
Final message: 'Last chance — {{product}} is almost sold out, and 47 people bought it this week'. Stronger urgency + social proof. Recovers another 3–5%.
Once recovered, mark the recovery and exit the flow. Optionally trigger a post-purchase flow (review request, complementary product suggestion) 3 days later.
| Feature | Edesy | Email-only tools (Klaviyo, etc.) |
|---|---|---|
| WhatsApp cart recovery | ||
| Multi-step flows | ||
| 1-click checkout resume | Sometimes | |
| Recovery rate (avg) | 20–30% | 4–5% |
| Shopify integration | ||
| WooCommerce integration | ||
| Multi-channel (WhatsApp + Email) | ||
| Per-step revenue attribution | Limited |
Premium skincare brand, ~5,000 carts abandoned/month. 3-step WhatsApp flow + 10% step-2 discount.
27% recovery rate, ₹8.2L incremental monthly revenue
Bespoke clothing, avg cart value ₹12,000. Step 3 includes a free consultation offer instead of discount.
31% recovery rate on carts >₹10K
Adapted cart recovery to trial expiry: step 1 reminds, step 2 offers extension, step 3 offers discount on first month.
Trial-to-paid conversion up from 14% to 23%
When a customer adds to cart in the app but doesn't checkout, WhatsApp reminder with menu link. Step 2 includes free delivery code.
Recovered 19% of abandoned orders
Cart abandonment is the largest unrecovered revenue stream in e-commerce. Industry-wide, 70% of carts abandon — and for most brands, the only recovery mechanism in place is an email or two that recovers maybe 5% of those carts. That means a Shopify store doing ₹50L/month in completed orders has roughly ₹50L/month walking away in abandoned carts. WhatsApp cart recovery typically recovers 20–30% of those, which is the difference between adding a meaningful new revenue line and shrugging.
The reason WhatsApp out-converts email so dramatically isn't magic — it's timing and attention. WhatsApp messages get a 98% open rate compared to 16% for promotional email, and customers read them within minutes rather than hours or days. By the time an email cart-recovery sequence has fully delivered (24–72 hours later), the customer has often moved on or bought elsewhere. A WhatsApp message lands in 30 minutes, while the purchase intent is still fresh.
The other half of the equation is friction. A typical email cart recovery requires the customer to click an email link, get redirected to your store, locate their cart, re-enter shipping info if they weren't logged in, and complete checkout — five or six steps. WhatsApp cart recovery sends them straight to their saved checkout via a 1-click resume link. Same cart, same address, same payment method, one tap away. Removing four steps from the funnel is what unlocks the 5x conversion lift.
Edesy's cart recovery flow comes pre-configured for Shopify and WooCommerce. Plug in the store, customize the message copy and discount logic to your brand voice, and the flow runs forever. Most D2C brands recover their entire annual Edesy subscription within the first month from cart recovery alone — and that's before counting the other revenue streams (order updates, win-back campaigns, review collection) that come with the integration.
Free workspace, pre-built 3-step flow, Shopify or WooCommerce ready in 15 minutes. Most brands see their first recovered cart within 24 hours of going live.