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WhatsApp webhooks — every event, pushed to your stack

Stream WhatsApp messages, conversation outcomes, campaign deliveries, and bot events to your own systems in real time. Configurable URLs, signed payloads, retry-on-failure, full audit trail.

Configure webhooksSee event types

30+

Event types

Every action covered

<500ms

Delivery

From event to your URL

Retry

On failure

Exp. backoff, 7 attempts

Signed

Payloads

HMAC-SHA256

Production-grade webhook infrastructure

Multiple endpoints per workspace

Register N webhook URLs, each subscribed to a different subset of events. Route inbound messages to one URL, campaign analytics to another.

Event subscriptions

Pick exactly which events fire to each URL. Subscribe to message.received, campaign.completed, bot.handed_over, etc. — granular control.

Signed payloads

Every payload signed with HMAC-SHA256 using your webhook secret. Verify on your end to confirm requests genuinely came from Edesy.

Automatic retry with backoff

Failed deliveries retry up to 7 times with exponential backoff (30s, 2min, 10min, 1h, 4h, 12h, 24h). No data lost on transient outages.

Custom headers

Add custom headers per endpoint (Authorization tokens, API keys, request IDs). Headers stored encrypted in our credential vault.

Full delivery audit log

Every webhook attempt logged: URL, payload, response, timing. Search by event ID, replay failed deliveries, inspect any historical request.

How webhooks fit into your architecture

  1. 1

    Event happens in Edesy

    Customer sends a WhatsApp message, bot completes a conversation, campaign finishes delivery — any of 30+ event types fires.

  2. 2

    Edesy queues an outbound webhook

    Within ~100ms, the event is queued for delivery to every subscribed webhook URL. Queueing happens off the hot path so it never slows down user-facing operations.

  3. 3

    Edesy POSTs to your URL

    JSON payload sent with a signed Edesy-Signature header. Your endpoint validates the signature (HMAC-SHA256 using your shared secret) and processes the event.

  4. 4

    Your endpoint responds

    A 2xx response marks delivery successful. Anything else (4xx, 5xx, timeout) triggers automatic retry with exponential backoff up to 7 times.

  5. 5

    Full audit trail

    Every attempt — including the full payload, response code, and timing — is logged in your webhook history. Useful for debugging or replaying events.

Webhooks — Edesy vs typical competitor

FeatureEdesyTypical platform
Real-time webhooksPolling required
Number of event types30+5–10
Signed payloads (HMAC)
Custom headers per endpointHardcoded
Automatic retry with backoffManual
Delivery audit logLimited
Multiple endpoints per workspaceSingle
Event filtering

What teams build with webhooks

Custom CRM sync

Push every captured lead to your in-house CRM. Webhook fires on bot completion; your CRM creates a contact + opportunity automatically.

Zero manual data entry; leads appear in CRM within seconds

Real-time fraud detection

Webhook on every incoming message fires fraud-detection rules in your system. Block bad actors before they engage the bot.

Blocked 99.2% of bot-abuse attempts at scale

Internal analytics pipeline

Push every conversation event into your data warehouse via Segment/Kafka. Run cohort analyses, churn predictions, lifetime value models.

Custom dashboards updated within 30s of WhatsApp events

Multi-channel orchestration

On 'bot.handed_over', webhook pushes context into your help-desk tool (Intercom, Zendesk). Agent sees full WhatsApp history when they take over.

Avg handover handoff time down from 4 min to <30 sec

Custom notifications

On high-priority events (urgent customer message, complaint detected), webhook fires Slack/Email/PagerDuty alerts to the right team.

Escalation response time SLA: 100% within 5 min

Trigger downstream workflows

Webhook on 'order.placed' kicks off your fulfillment system. Webhook on 'review.received' updates your e-commerce site display.

End-to-end automation across 6 internal systems

Why webhooks are the unsexy feature that powers everything else

Webhooks are the connective tissue of any modern SaaS platform. Without them, you're stuck either polling APIs (slow, expensive, brittle) or manually exporting data (defeats the purpose of having a 'real-time' platform). With them, you can wire Edesy into your existing systems with surgical precision — pushing exactly the events you care about to exactly the endpoints that handle them.

The events Edesy fires cover every meaningful action: incoming WhatsApp messages, outgoing message delivery status, conversation lifecycle (started, completed, abandoned, handed over), campaign progress, contact updates, opt-in/opt-out, and bot-specific events like tool calls and knowledge base retrievals. For each event, you get a JSON payload with the full context — not just an ID you have to look up via API, but the actual data your downstream system needs.

The signed-payload design is what makes Edesy webhooks safe to expose. Every POST includes an Edesy-Signature header computed as HMAC-SHA256 over the payload using a secret only you and Edesy know. Your endpoint verifies the signature before trusting the data — preventing replay attacks, forged events from competitors who guess your URL, and various other classes of webhook abuse. Most platforms skip this step; Edesy enforces it by default.

The retry-with-backoff behavior is the other quietly-important detail. Real-world webhook endpoints fail constantly — your server reboots, your database lock contention spikes, your firewall throws transient 503s. Webhooks that don't retry just lose data. Edesy retries up to 7 times over 24 hours with exponential spacing, so a temporary outage doesn't cost you events. After retries are exhausted, the event lands in a dead-letter queue you can manually replay.

Frequently asked questions

Wire WhatsApp into your existing stack

Free workspace, register your webhook URL, choose events. Most teams have working webhooks in under 30 minutes.

Configure webhooksRead API docs

Related features

API Keys

Programmatic access to Edesy

Custom AI Tools

AI-driven webhook calls from bot

Google Sheets Integration

Pre-built integration via Sheets

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  • View All Use Cases

Services

  • AI Chatbot Development
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  • View All Services

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  • Documentation
  • Voice Agent Docs
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  • Number Masking API Docs
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  • Changelog
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  • About Us
  • Contact
  • Careers
  • Privacy Policy
  • Terms of Service
  • AI Voice Assistant
  • WhatsApp Voice AI
  • WhatsApp Bot Builder
  • AI Website Chatbot
  • AI-SDR
  • Number Masking
  • Shopify Apps
  • View All Products
  • For E-commerce
  • For Healthcare
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  • AI Chatbot Development
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  • Shopify Development
  • SaaS Development
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  • View All Services
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  • API Reference
  • Number Masking API Docs
  • Blog
  • Changelog
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