Lead Scoring Calculator

Define weighted scoring criteria, rate your sales leads, and instantly see priority rankings. Build a data-driven lead qualification model in minutes.

Scoring Criteria

Lead Scoring Matrix

Score each lead 1-10 per criterion

Lead
Job Title Match
25%
Company Size
20%
Website Visits
15%
Email Engagement
20%
Budget Authority
20%
ScorePriority
83.0Hot
58.5Cool
39.0Cold

Priority Scale:

Hot (80+)

Warm (60-79)

Cool (40-59)

Cold (<40)

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Features

  • Customizable scoring criteria with weights

  • Demographic, behavioral, and firmographic types

  • Interactive lead scoring matrix (1-10 scale)

  • Auto-calculated weighted scores (0-100)

  • Color-coded priority labels (Hot, Warm, Cool, Cold)

  • 100% free - no signup required

Who Should Use This

B2B Sales Teams

Prioritize inbound leads based on company size, role, and engagement signals to focus on deals most likely to close.

Marketing Qualified Leads

Define MQL criteria with weighted scoring to hand off only the highest-quality leads to your sales team.

Account-Based Marketing

Score target accounts across firmographic and behavioral dimensions to identify the best-fit prospects.

Startup Founders

Build a simple lead scoring model before investing in a full CRM to systematize your early sales process.

Frequently Asked Questions

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