Messaging
The cheapest, fastest, most-feature-complete way to power your WhatsApp business presence. Edesy handles the setup, Meta provides the infrastructure, you focus on customers.
Infrastructure
Zero ops
Setup time
WABA verification
Pricing
No markup
Feature parity
Latest Meta features
Meta charges only the WhatsApp conversation fee — no third-party BSP markup. Indian marketing messages: ₹0.78. US marketing messages: $0.025. Pass-through pricing.
New WhatsApp features (carousels, interactive types, payment) ship on Cloud API first. Third-party BSPs lag by weeks or months.
No servers to operate, no scaling concerns. Meta handles message delivery, retries, ordering, encryption. You handle business logic.
Issues escalate directly to Meta support. Account suspensions, template rejections, policy questions — no BSP middleman.
Display name management, business verification, profile photo, business hours, automated greetings — all available natively.
Meta's CDN delivers messages globally in <2 seconds. No regional limitations, no provider routing concerns.
If you have a Facebook Business account, you have a Business Manager. Otherwise, create one at business.facebook.com — takes 5 minutes.
Inside Business Manager → Settings → Accounts → WhatsApp Accounts → Add. Edesy guides you through Meta's setup wizard.
Meta verifies your business legitimacy via document upload (registration, address proof). Verification takes 24-48 hours typically.
Add a phone number that's not currently active on WhatsApp Personal or WhatsApp Business app. Verify ownership via SMS or call.
Authorize Edesy to manage the WABA via OAuth. Your number is now ready to send and receive — first message can go within minutes of Meta's verification completing.
| Feature | Meta Cloud API (via Edesy) | Twilio WhatsApp |
|---|---|---|
| Per-message cost (India marketing) | ₹0.78 | ₹0.78 + 25% markup |
| Setup time | 24-48 hours | Same (Meta-dependent) |
| New feature availability | Day 1 | 1-3 months lag |
| Carousel templates | Limited | |
| WhatsApp Flows (forms) | ||
| Click-to-WhatsApp Ads | Limited | |
| Direct Meta support | ||
| Sandbox / test environment |
You're serious about WhatsApp — volume, features, cost matter. Cloud API is the cleanest, cheapest, most-feature-complete option.
Lower per-message cost + access to all features
Your campaigns rely on carousel templates. Cloud API has best support for the format with fewest restrictions.
Carousels work reliably at scale
You want to be first to use new WhatsApp capabilities as Meta ships them. Cloud API gets them first.
Competitive advantage on platform features
You'll send 100K+ messages/month. The markup difference between Cloud API and BSP-routed Twilio adds up quickly.
₹40-80K/month savings at 100K messages
Free workspace, Meta verification + setup guided. Most businesses are sending WhatsApp messages within 48 hours of signing up.