Platform fee + Meta API costs. Unlimited bots and agents on all plans. Start free with Pay As You Go.
These are pass-through costs charged by Meta for message delivery. We don't mark up these costs - you pay Meta directly or through us at cost.
| Conversation Type | Description | Cost/Conv |
|---|---|---|
| Service | User-initiated conversationsFree first 1,000/month | ~₹0.35 |
| Utility | Transactional messages (order updates, etc.) | ~₹0.35 |
| Marketing | Promotional messages & campaigns | ~₹0.70 |
| Authentication | OTP & verification messages | ~₹0.15 |
Prices shown are approximate for India region. Actual Meta API pricing varies by country.
Full platform, not a limited starter
70+ node types
OpenAI, Dialogflow
No per-seat fees
Unlimited contacts
More features, transparent pricing
| Feature | WATI | Twilio | Gupshup |
|---|---|---|---|
| Visual Flow Builder | - | ||
| 70+ Node Types | - | - | - |
| AI/NLP Integration | - | ||
| Pay As You Go Option | - | - | |
| Unlimited Agents | - | - | - |
| White-Label | - | - | - |
| Drip Campaigns | - |
Pay As You Go - no monthly fee. Or start a 14-day free trial of Pro.