Contacts
Capture opt-in at every touchpoint. Honor opt-outs instantly. Audit-ready logs for GDPR / DPDP. Required by WhatsApp policy and by data privacy laws — Edesy gets it right.
Opt-in capture
Web, ad, bot, import, etc.
Opt-out honor
<1 second
Every change
Tamper-evident
Compliant
And WhatsApp policy
Web form, checkout checkbox, CTWA ad, lead magnet, bot conversation, CSV import (with proof), API. All tracked separately.
For each opt-in: timestamp, IP, source, exact text the customer agreed to. Required for GDPR / DPDP audits.
Bot detects 'STOP', 'UNSUBSCRIBE', 'CANCEL' across languages. Auto-marks contact opted out within seconds. Confirmation message sent.
Granular opt-in scopes: marketing campaigns, order updates, both, or neither. Customer can opt out of one without losing the other.
Every opt-in / opt-out event logged: timestamp, source, IP (where applicable), exact wording. Tamper-evident, exportable for regulatory review.
Customer-requested data deletion handled: contact removed from active lists, opt-in record archived for audit purposes (legal requirement).
Checkout opt-in checkbox (Shopify/WooCommerce plugin), web form opt-in (embeddable), CTWA opt-in flow, bot conversational opt-in. Each tracks its source.
Default: STOP, UNSUBSCRIBE, CANCEL, OPT-OUT in English + Hindi equivalents. Customizable per workspace, supports any language.
Single broad opt-in, or granular (marketing / order updates / promotional / educational). Customer chooses what they want.
Every opt-in/out event logged from go-live. Audit log is queryable, exportable, retention configurable.
| Feature | Edesy | Typical competitor |
|---|---|---|
| Multi-source opt-in tracking | Single source | |
| Granular opt-in scopes | Binary only | |
| Auto opt-out detection | Multilingual | English only |
| Consent proof storage | Limited | |
| GDPR data deletion workflow | Manual | |
| Tamper-evident audit log | Basic | |
| Checkout widget (Shopify/WC) | ||
| Embeddable web form widget | iFrame only |
Opt-in / opt-out management is the unsexiest feature in the WhatsApp platform space. Nobody buys software because of it. But getting it wrong creates two specific failure modes: (1) Meta account suspension because spam reports cross thresholds; (2) regulatory fines under GDPR, DPDP, or local consumer protection laws.
WhatsApp's policy is strict. Sending marketing messages to anyone who hasn't explicitly opted in is grounds for warning, then suspension. Meta tracks 'block' and 'report spam' actions per number; cross the threshold and your number gets restricted (lower message tier) or banned entirely. The companies that get banned aren't malicious — they're usually doing sloppy opt-in collection (assumed consent, opt-in implied by signup, etc.).
GDPR-style data privacy laws (EU's GDPR, India's DPDP Act, Brazil's LGPD, California's CCPA) add another layer. They require: explicit consent, granular consent (marketing vs transactional), proof of consent (when, where, what was agreed to), right to withdraw consent, right to data deletion. Most WhatsApp platforms give you tools for the first item; few handle all six properly.
Edesy makes the compliance side automatic. Opt-in is captured at every touchpoint with full provenance (timestamp, source, IP, exact text). Opt-outs detected across languages and processed instantly. Granular scopes let customers refine their preferences. Audit logs are tamper-evident and exportable for regulatory review. None of this is exciting — but it's the foundation that lets you run WhatsApp marketing without legal or platform risk.
Free workspace, opt-in widgets pre-built, audit logs auto-enabled.