E-commerce / D2C
The channel customers actually open. Recover 25% of abandoned carts (vs 5% email). Send order updates with 98% read rates. Run win-back campaigns that work. Built for Shopify and WooCommerce.
Cart recovery rate
Industry avg: 5%
Order update open rate
vs 20% email
ROI vs email
Indian D2C average
Shopify setup
Native integration
Customer abandons checkout. 30 min later, WhatsApp message with cart contents + 1-click resume link. 24 hours later, 10% discount offer. 72 hours later, last-chance + social proof.
27% cart recovery rate; ₹5-15L extra monthly revenue typical
Replace transactional emails with WhatsApp updates. Order confirmed, shipped, out-for-delivery, delivered. Each step gets a customer-friendly message with tracking link.
98% open rates; 'where's my order' tickets down 80%
Customer asks 'is this safe for sensitive skin?' or 'do you have this in red?'. AI bot queries your full product catalog and answers from your actual product data.
30% of pre-purchase questions resolved by bot
Identify customers who haven't ordered in 60/90/180 days. Targeted WhatsApp campaigns with personalized product recommendations from their order history.
Re-activation rate 3.4x higher than email
3 days after delivery, automated WhatsApp message asks for review with rating buttons. Positive reviews route to public sites; negative to private agent for service recovery.
Review collection rate 4x email; service recovery rate up 60%
Subscription customers can pause, skip, change frequency, or cancel via WhatsApp chat. No login required. Retention improves dramatically vs forcing app navigation.
Churn rate down 35%
Two-minute setup. Real-time sync of orders, products, carts, customers. Catalog-powered bot answers; cart events trigger flows automatically.
Auto-generate 10-card WhatsApp carousels from your catalog (top sellers, new arrivals, sale items). Each card with photo, price, 1-click cart-add CTA.
Build 3-7 step automated flows: welcome series, cart recovery, win-back, post-purchase nurture. Set once, runs forever.
Bot's knowledge base loads your full product catalog including descriptions, ingredients, sizes, reviews. Answers customer questions from actual product data.
Test cart recovery copy, discount amounts, send times, carousel order. Find the variant that converts; promote automatically.
Filter by lifetime value, last order, product category preference, abandoned cart status. Send the right message to the right cohort.
| Feature | WhatsApp (Edesy) | Email (Klaviyo, Mailchimp) |
|---|---|---|
| Cart recovery rate | 20-30% | 4-5% |
| Order update open rate | 98% | 20-30% |
| Promotional campaign CTR | 30-50% | 2-5% |
| Time to message read | Minutes | Hours |
| Multimedia support | ||
| Two-way conversation | Limited | |
| Per-message cost | ₹0.50-1 | Free at low volume |
| ROAS (typical) | 10-30x | 2-5x |
Install Edesy's Shopify app or WordPress plugin. OAuth authorization, real-time data sync. 2-5 minutes.
Cart recovery, order updates, win-back, review collection — toggle on with sensible defaults. Customize message templates and timing per flow.
Edesy provides a checkout opt-in widget (checkbox + 'Get order updates via WhatsApp'). Typical opt-in rate: 40-60% of customers.
Meta reviews and approves your message templates within 1-24 hours. Once approved, flows go live automatically.
Dashboard shows recovered revenue per flow. A/B test variants. Most brands have iterated their cart recovery copy 3-4 times in the first month based on real data.
Email marketing is in slow decline. Average open rates dropped from 25% in 2015 to 16% in 2024. Click-through rarely exceeds 2%. For D2C brands, that means email reaches a shrinking fraction of customers, and converts even fewer. Meanwhile, WhatsApp open rates have held steady at 98%, click-through at 30-50%. The gap isn't a few percentage points — it's a different category of channel.
The most-cited use case is cart abandonment recovery, and the math makes the channel choice obvious. With email cart recovery, you reach ~16% of abandoners, and recover ~5%. With WhatsApp, you reach ~98% of opted-in abandoners and recover ~25-30%. For a D2C store doing ₹30L/month in completed orders (typical mid-size Indian brand), that's the difference between recovering ₹150K/month and recovering ₹1.5L+/month — a 5-10x difference on the most valuable revenue stream you have access to.
Beyond cart recovery, the post-purchase touchpoints matter enormously. 'Where's my order?' is the #1 e-commerce support inquiry. Sending shipping updates via WhatsApp (98% open rate) virtually eliminates this inquiry — customers know exactly where their order is at all times. Combined with review collection 3 days post-delivery, you get both: lower support volume AND higher review collection. Most D2C teams using Edesy see support ticket volume drop 40-60% in the first month.
The compounding benefit is in the data. Each WhatsApp interaction enriches the customer profile: which products they ask about, how they describe their needs, which campaigns they engage with, what time they're most active. Over months, your understanding of each customer deepens far beyond what email + transactional data could give you. That data feeds better personalization, better product recommendations, better LTV. The brands that go all-in on WhatsApp see customer lifetime value grow 30-50% over their email-only competitors.
Free workspace, native Shopify/WooCommerce integration. Most D2C brands see first recovered cart within 24 hours of going live.