Online learning platform with 100K+ monthly trial signups used AI voice for lead qualification and trial activation. Result: 3x conversion improvement, 5 minute response time, 60% lower CAC.
Conversion Rate
Response Time
Lower CAC
Coverage
An EdTech startup was losing potential students due to slow and inconsistent follow-up:
100K+ monthly trial signups but only 3% converting to paid
SDR team could only reach 20% of trial users within 24 hours
Inconsistent qualification - no standard process across team
High CAC due to manual calling and low conversion
Peak signup times (evenings, weekends) not covered by sales
Monthly Trial Signups
100K+
Trial-to-Paid Rate
3%
Follow-up Coverage
20%
AI voice for instant lead engagement and trial activation
AI calls trial users within 5 minutes of signup, 24/7 including weekends
AI qualifies based on learning goals, budget, and timeline. Hot leads to SDRs
AI schedules demo sessions with counselors for qualified prospects
AI calls inactive trial users to encourage platform usage
Measured results after deployment
9%
Conversion Rate
Before
3%
Trial-to-paid improved 3x
5 min
Response Time
Before
24+ hours
Time to first contact
60%
Lower CAC
Before
High CAC
Customer acquisition cost
100%
Coverage
Before
20%
Leads contacted
Additional revenue from improved conversion
₹2Cr/year
SDR cost reduction (team redeployed)
₹60L/year
AI voice platform cost
-₹20L/year
Net Annual Savings
₹2.4Cr
“Speed to lead changed everything. When AI calls within 5 minutes, conversion triples. We went from 3% to 9% trial-to-paid. The ROI is massive - ₹2.4 Cr annual impact from better conversion and lower CAC.”
Growth Head
EdTech Platform, Bangalore
See how AI voice calling can transform your edtech operations
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