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NBFC Collections Case Study

How an NBFC Improved Collections by 35% with AI

Personal loan NBFC struggling with EMI recovery deployed AI voice for payment reminders. Result: 35% collection improvement, 80% cost reduction, 100% RBI compliance.

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35%

Collection Improvement

80%

Agent Cost Reduction

100%

Compliance Rate

50K

Calls/Month

NBFC - Personal Loans, Delhi NCR

The Challenge

A mid-sized NBFC with ₹500Cr loan book faced collection challenges:

  • 50-person collection team making only 15,000 calls/month

  • Inconsistent calling - some customers never contacted

  • Compliance issues - agents not following RBI guidelines

  • No call recordings for disputed conversations

  • High agent turnover - constant training overhead

Active Loan Accounts

1.5L+

Monthly EMI Value

₹45Cr

Pre-AI Delinquency

12%

The Solution

AI voice for payment reminders with 100% RBI compliance

RBI Compliant Calling

Respects DND times, records consent, maintains call logs per RBI guidelines

Optimal Timing

AI calls at times when customers are most likely to answer and pay

Multi-Language Support

Hindi, English, Tamil, Telugu, Marathi - speaks customer's preferred language

Payment Integration

Sends UPI payment links via SMS during call for instant payment

AI Collection Flow

D-3

Gentle Reminder

Friendly

Friendly reminder 3 days before due date

D-Day

Due Date Alert

Informative

Payment due today reminder with UPI link

D+3

First Follow-up

Firm

Payment overdue, offer payment options

D+7

Escalation

Serious

Urgent reminder, mention late fees

100% RBI Compliance

Built-in compliance features eliminate regulatory risk

Call time restrictions

8 AM - 9 PM only, no weekend calls after 6 PM

Consent recording

AI captures verbal consent before proceeding

DND compliance

Automatic DND list checking before each call

Call recording

100% calls recorded and stored for 7 years

Harassment prevention

Max 3 calls/day, automated escalation rules

Audit trail

Complete logs of every interaction for audits

Sample Collection Call

AI payment reminder conversation (D+3 follow-up)

AI

नमस्ते! मैं FinanceCorpसे बात कर रही हूं। क्या मैं श्री राजेश शर्मा जी से बात कर सकती हूं?

Customer

हां, बोलिए।

AI

राजेश जी, आपके personal loan की इस महीने की EMI ₹8,500 3 दिन से due है। क्या आप आज payment कर सकते हैं?

Customer

अभी थोड़ी problem है, 2 दिन में कर दूंगा।

AI

समझ गई। आपकी सुविधा के लिए मैं अभी UPI payment link भेज रही हूं SMS पर। जब भी convenient हो, वहां से payment कर सकते हैं। Late fee से बचने के लिए जल्द payment करें। कोई और सवाल?

Customer

नहीं, धन्यवाद।

AI

धन्यवाद राजेश जी। अगर कोई दिक्कत हो तो हमें call करें। शुभ दिन!

Call Outcome - CRM Updated

Status:

Promise to Pay (D+2)

Payment Link:

Sent via SMS

Next Action:

Auto-follow up D+5

Call Recording:

Stored

Business Impact

Results after 12 months

35%

Collection Improvement

Before

Baseline

Higher recovery rate with consistent AI follow-ups

80%

Agent Cost Reduction

Before

50 agents

Reduced team from 50 to 10 agents

100%

Compliance Rate

Before

Manual issues

Every call recorded with proper consent

50K

Calls/Month

Before

15K capacity

3x capacity without proportional cost increase

Financial Impact

Improved collections (35% of ₹5.4Cr monthly delinquent)

₹1.9Cr/month recovered

Agent cost reduction (40 agents × ₹25K)

₹10L/month saved

AI platform + telephony cost

-₹4L/month

Net Monthly Impact

₹1.96Cr+

“We scaled from 15,000 to 50,000 monthly calls without adding agents. Every call is recorded with proper consent - compliance is automatic. RBI audit went smoothly for the first time. The ROI was visible within the first month.”

Collections Head

NBFC - Personal Loans

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