Gyms, salons, spas and clinics sit on a list of customers who used to visit and stopped. An AI voice agent can call them all: "we noticed you haven't been in for a while", one reason to come back, and a booking offer, with the details sent on WhatsApp. It's the "reactivation" call most small businesses mean to make and never do, because the owner and front desk are busy with today's customers.
Build a reactivation call: Start free on Edesy — Rs 50 free credit, no demo needed.
Who to call
| Segment | When | Offer |
|---|---|---|
| Membership expired | 7-30 days after expiry | Renewal, comeback price if approved |
| Lapsed regulars | No visit in 60-90 days | New class, stylist or service |
| Trial users | Didn't convert after a trial | Second trial or a starter pack |
| Birthday / anniversary | A week before | Special booking |
The call
Namaste {{name}} ji, main {{business}} se ek automated call kar rahi hoon. Aap kaafi dino se nahi aaye, humein aapki yaad aayi! Is mahine {{offer}} chal raha hai. Kya main aapke liye is hafte ka slot book kar doon?
- Yes: offer two slots, book, send WhatsApp confirmation.
- Not now: "Koi baat nahi. Kya koi wajah thi, jo hum behtar kar sakte hain?"
- Moved away / not interested: thank them and mark it; don't call again.
Capture: interested, booked slot, reason for leaving, do-not-call.
The reasons are valuable too
Every "not now" comes with a reason: moved, too expensive, timing, didn't like a trainer or stylist, switched to a competitor. Saved as a field, these tell you what to fix. See score every AI call automatically.
Booking and WhatsApp
The agent books into Google Calendar or Cal.com and sends a WhatsApp confirmation with the time, address and offer details. A reminder the day before cuts no-shows. See WhatsApp follow-up after an AI voice call.
Rules for reactivation calls
- Call only your own past customers, and respect opt-outs and DND preferences for promotional calls; see TRAI and DND rules.
- Say it is an automated call from your business.
- Don't invent offers; the agent only mentions what you approve.
- Once a quarter per customer is plenty.
Languages
Use the language your customers speak: Hindi or Hinglish in most North Indian cities, and Kannada, Tamil, Telugu, Marathi, Bengali, Gujarati or Malayalam elsewhere.
Cost
On Edesy, calls cost Rs 4-6 per started minute depending on your prepaid top-up, with unanswered calls free. A reactivation call usually takes about a minute, so one returning customer usually pays for many calls.
Start with last quarter's lapsed customers
Export customers who haven't visited in 90 days and run a small campaign this week. Create a free account, or talk to us. For after-service feedback calls, see post-delivery feedback calls with AI.