For school-book publishers, the calendar matters as much as the script. Call too late and book lists are already decided; call during teaching hours and nobody picks up. In one deployment, a CBSE exam-prep book publisher runs AI calls to verify teachers, send specimen books and follow up after delivery. This post turns that programme into a season plan any publisher can adapt.
Plan your specimen season: Start free on Edesy — Rs 50 free credit, no demo needed.
Work backwards from adoption
For most CBSE schools the new session starts in April, and book lists are settled in the months before. State boards and ICSE schools can differ, so check your key states. Work backwards:
| When | What |
|---|---|
| 8–10 weeks before lists close | Clean your teacher list; build and test the agent on 30 calls |
| 6–8 weeks before | Verification calls: confirm teacher, class and subject; offer the specimen |
| Same week as each call | WhatsApp: collect the address and confirm the offer |
| 1–2 weeks after dispatch | Follow-up calls: confirm delivery, capture needs, flag visits |
| Before lists close | Field team visits schools with interested teachers |
| After the season | Review outcomes by region, class and subject for next year |
The three calls
1. Verification call (1–2 minutes). Confirm the person teaches, which classes and subject, and offer a free specimen for that class. Details in how a publisher reaches teachers with AI calls and stop free-sample misuse with AI calls.
2. WhatsApp step. Addresses are long and easy to mishear on a call. Send a WhatsApp message to collect them. See WhatsApp follow-up after an AI call.
3. Follow-up call (under a minute). Confirm the book arrived, point out one feature, capture any need. See follow-up calls after free samples ship.
Timing within the day
- Set a calling window outside teaching hours: after school, early evening, weekends.
- Avoid exam weeks and school events in your key states.
- Retries: unanswered numbers get retried by outcome, at a different time of day.
- "I'm in class": the agent apologises and offers a later call or WhatsApp. The teacher goes into the next retry.
Sequencing a large list
- Start with one region and one class band. Listen to calls, fix the script, then expand.
- Batch by language. Hindi-English for most of the Hindi belt; match the teacher when they reply in pure Hindi or English. Edesy supports 75+ languages, including 14 Indian languages for state-board lists.
- Pace dispatch to capacity. Don't verify more teachers per week than your warehouse can ship.
What to measure
After each call, post-call extraction records outcome, class, subject and next action; the follow-up call adds delivery status and requirements. Review weekly:
- teachers reached vs dialled (count unanswered dials too);
- verified vs not eligible, by region;
- specimens delivered and confirmed;
- requests for visits or more copies.
More in AI call QA: evaluate after the call ends.
Also for olympiads and coaching
The same calendar logic works for olympiad organisers (registration windows) and coaching institutes (admission seasons): see olympiad and exam registration reminder calls and coaching institute AI calls.
Try it
Create a free account and test on your own phone, or talk to us about your season. Read the full programme in how a publisher verifies teachers with AI calls.