A white-label AI voice agent lets an agency, BPO or IT partner sell AI calling under its own brand: your domain, your logo, your prices and your client relationships, while the platform provider runs the voice AI, telephony connections and infrastructure. On Edesy's white-label program, listed from Rs 40,000 per month plus a Rs 4 per minute platform fee, you manage client workspaces, set per-client call pricing and track your margin from a reseller portal.
This guide explains how white-label reselling works, who it suits, the margin math, how to price for clients, and what to check before you sign with any provider.
How does white-label voice AI reselling work?
| You (the partner) | The platform provider |
|---|---|
| Own the brand, domain and client relationship | Runs the voice AI: speech recognition, LLM, voices |
| Find, sell and onboard clients | Maintains telephony connections and infrastructure |
| Design agents and scripts for each client | Ships product updates, new languages and features |
| Set client pricing and invoice clients | Bills you at the wholesale rate |
| Provide first-line support to clients | Provides support and escalation to you |
Your clients see your brand. The provider stays behind the scenes, and you keep the margin.
Who is it right for?
- Digital and performance marketing agencies. You already generate leads for clients; add a voice agent that calls every lead within minutes and books appointments, and bill for the outcome.
- BPOs and call centres. Automate routine inbound and outbound calls, redeploy agents to complex work, and offer clients a cheaper tier.
- CRM and IT consultants. Zoho, HubSpot and Salesforce partners can add voice to the systems they already implement.
- Telecom and cloud telephony resellers. You already sell numbers and minutes; AI agents raise the value of every number.
- Vertical software companies. Clinic, school, real-estate or lending software can offer a voice agent inside the product.
Try it yourself: Build this agent free on Edesy — self-serve, no demo needed.
What do you control as a white-label partner?
On Edesy's white-label program, the reseller portal gives you:
- Client workspaces. Create and manage a separate workspace for each client, with its own agents, numbers and data. See multi-tenant white-label voice AI.
- Per-client pricing. Set each client's call pricing, including the first-minute rate, the subsequent rate and the billing pulse.
- Margin tracking. A margin dashboard shows what you have earned and your margin percentage.
- Billing and top-ups. Manage client plans and prepaid top-ups.
- Your brand. Custom domain and your branding, as described on the white-label voice AI page.
The margin math
An illustrative example. Every number below except the published platform fee is an assumption; use your own:
| Item | Value |
|---|---|
| White-label platform fee | Rs 40,000 per month (published starting price) |
| Platform usage fee | Rs 4 per minute (published) |
| Your price to clients | Rs 7 per minute (assumption) |
| Clients | 10 (assumption) |
| Minutes per client per month | 3,000 (assumption) |
Usage revenue: 30,000 minutes x Rs 7 = Rs 2,10,000. Platform cost: Rs 40,000 + 30,000 x Rs 4 = Rs 1,60,000. Usage margin: Rs 50,000 a month, before setup fees and retainers.
The number that matters most is break-even volume: Rs 40,000 divided by your per-minute margin (Rs 7 - Rs 4 = Rs 3) is about 13,300 minutes a month. Below that, you are funding the platform fee from setup fees and retainers; above it, every minute adds margin. Confirm what the Rs 4 fee includes, such as AI models and telephony, when you get your partner quote, because that changes the math.
How to price for your clients
Most successful partners combine three revenue lines:
- Setup or build fee per client for discovery, script, knowledge base, integrations and testing. For Indian SMB clients, a one-time fee in the tens of thousands of rupees is common.
- Monthly retainer for monitoring, script improvements and reporting.
- Usage, either per minute, or per connected call for campaign clients such as reminders and confirmations, who budget in calls rather than minutes.
Our AI outbound calling guide shows how to convert per-minute costs into cost per connected call, which makes per-call pricing easy to set.
What to check in any white-label provider
| Check | Why it matters |
|---|---|
| True white-label: no provider branding in the app, emails or calls | Your clients should never see the vendor |
| Custom domain and SSL | Professional, and keeps clients on your brand |
| Per-client pricing and billing control | You set margins, not the provider |
| Margin and usage reporting | You can see profitability per client |
| Client isolation (multi-tenant) | One client's data and agents never touch another's |
| Indian telephony and languages | Exotel, Plivo, Vobiz or SIP; Hindi, Hinglish and regional languages |
| Support model | Who answers your clients, and how fast issues escalate |
| Data ownership and export | You can move clients if you ever need to |
| Minimums and contract length | Your downside if clients churn |
| What the per-minute fee includes | Determines your real margin |
Onboarding a client in a week
- Discovery call: pick one call type with clear volume, such as lead follow-up or reminders.
- Build from a template: script, knowledge base and outcomes.
- Connect a number: the client's existing provider or a new one. See our guides to Exotel AI calling and SIP trunk providers in India.
- Pilot a few hundred calls and review recordings with the client.
- Go live, then run a monthly review with outcomes and cost per result.
For use-case ideas by partner type, see the white-label pages for marketing agencies and BPO agencies.
FAQ
What is a white-label AI voice agent?
A white-label AI voice agent is a voice AI platform you sell under your own brand. You get your domain, logo and pricing and you own the client relationship, while the platform provider runs the voice AI, telephony connections and infrastructure behind the scenes.
How much does a white-label voice AI platform cost?
It varies by provider. Edesy's white-label program is listed from Rs 40,000 per month plus a Rs 4 per minute platform fee. Confirm exactly what the per-minute fee includes, such as AI models and telephony, when you get your partner quote.
How do agencies make money reselling AI voice agents?
Usually from three sources: a setup or build fee per client, a monthly management or optimisation retainer, and a margin on usage between your cost per minute and the rate you charge the client. The usage margin covers the platform fee once you pass a break-even volume.
Can I set my own prices for each client?
On Edesy's white-label program, yes. The reseller portal lets you manage client workspaces, set per-client call pricing including the first-minute rate, subsequent rate and billing pulse, and track the margin you earn.
Who is a white-label voicebot right for?
Digital and performance marketing agencies adding voice follow-up to lead generation, BPOs and call centres automating routine calls, CRM and IT consultants, telecom and cloud telephony resellers, and vertical software companies that want to offer voice under their own brand.
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