Analytics API

Get detailed performance metrics for your campaigns and overall workspace analytics.

Campaign Analytics

Get detailed analytics for a specific campaign.

GET /api/analytics/campaigns/{id}

Path Parameters:

Response:

{
  "campaignId": 1,
  "campaignName": "Summer Sale Campaign",
  "totalSent": 100,
  "totalDelivered": 95,
  "totalRead": 80,
  "totalReplied": 25,
  "totalFailed": 5,
  "deliveryRate": 95.0,
  "openRate": 84.21,
  "replyRate": 31.25,
  "failureRate": 5.0,
  "timeline": [
    {
      "date": "2025-01-01",
      "sent": 100,
      "delivered": 95,
      "read": 80,
      "replied": 25
    }
  ]
}

Metrics Explained:

cURL Example:

curl -X GET "https://waflow.edesy.in/api/analytics/campaigns/1" \
  -H "Content-Type: application/json" \
  -b cookies.txt

JavaScript Example:

const campaignId = 1;
const response = await fetch(`https://waflow.edesy.in/api/analytics/campaigns/${campaignId}`, {
  method: 'GET',
  headers: {
    'Content-Type': 'application/json',
  },
  credentials: 'include'
});

const analytics = await response.json();
console.log(`Delivery Rate: ${analytics.deliveryRate}%`);
console.log(`Open Rate: ${analytics.openRate}%`);

Dashboard Analytics

Get overall workspace analytics and recent campaign performance.

GET /api/analytics/dashboard

Response:

{
  "totalCampaigns": 25,
  "totalContacts": 1500,
  "totalMessagesSent": 5000,
  "avgDeliveryRate": 94.5,
  "avgOpenRate": 78.2,
  "recentCampaigns": [
    {
      "id": 1,
      "name": "Summer Sale",
      "status": "completed",
      "deliveryRate": 95.0
    },
    {
      "id": 2,
      "name": "Welcome Series",
      "status": "active",
      "deliveryRate": 92.3
    }
  ]
}

Dashboard Metrics:

cURL Example:

curl -X GET "https://waflow.edesy.in/api/analytics/dashboard" \
  -H "Content-Type: application/json" \
  -b cookies.txt

Understanding WhatsApp Message Status

WhatsApp provides detailed delivery status for each message:

Delivery Funnel

Sent (100) → Delivered (95) → Read (80) → Replied (25)
         ↓
      Failed (5)

Timeline Data

The timeline array provides day-by-day breakdown:

{
  "timeline": [
    {
      "date": "2025-01-01",
      "sent": 50,
      "delivered": 48,
      "read": 40,
      "replied": 12
    },
    {
      "date": "2025-01-02",
      "sent": 50,
      "delivered": 47,
      "read": 40,
      "replied": 13
    }
  ]
}

This helps you:

• Track campaign performance over time
• Identify peak engagement periods
• Optimize future campaign timing

Benchmarks

Typical WhatsApp campaign benchmarks:

Tip: WhatsApp typically has higher engagement rates than email. Aim for 80%+ open rates.

Improving Campaign Performance

Based on analytics, consider:

1. Low delivery rate - Check phone number quality, verify WhatsApp accounts
2. Low open rate - Review template content, timing, and relevance
3. Low reply rate - Add clear calls-to-action, personalize messages
4. High failure rate - Audit contact list quality, check for invalid numbers