In India, many customers prefer Cash on Delivery for their first purchase. Let them start subscriptions with COD, build trust, then convert to UPI/card for seamless renewals. Unique to the Indian market.
India Prefers COD
Convert to Online
More Sign-ups
First
Meet Indian customers where they are
Many Indian customers won't subscribe if online payment is required upfront. COD option increases subscription sign-ups by 2x for new customers.
Customers try your product with COD, see the quality, then trust you for online payments. Perfect for new D2C brands without established reputation.
After successful first delivery, offer incentives (discounts, free shipping) to switch to UPI/card. 40% of COD subscribers convert within 3 orders.
Track COD delivery success. If customer refuses delivery, auto-pause subscription. Reduce RTO costs with smart rules.
From COD start to online conversion
Subscribe with COD
Customer chooses subscription and selects COD. No payment needed upfront.
First Delivery
Ship first order. Customer pays cash to delivery partner. Trust established.
Offer Conversion Incentive
After delivery confirmation, offer 10% off to switch to UPI/card for future orders.
Convert to Online
40% convert. Now they're on auto-debit. No more COD handling for renewals.
Complete COD management for subscriptions
Integrate with Shiprocket, Delhivery, Blue Dart. Auto-confirm COD payment when delivery is successful.
Track refused deliveries. Auto-pause subscriptions after 2 failed deliveries. Reduce COD losses.
Auto-send discount offers post-delivery to encourage online payment switch. Configurable offers.
Remind customers before delivery. Reduce 'not at home' failures. 90%+ open rates.
Optionally charge small COD fee to offset handling costs. Or waive for online payment.
Track COD vs online ratio, conversion rates, RTO rates. Optimize your strategy.
How brands use COD to grow subscriptions
"We added COD subscription option and sign-ups doubled overnight. Tier 2-3 city customers who wouldn't subscribe online are now our biggest subscribers."
2x Sign-ups
Beverage
Jaipur
"45% of our COD subscribers converted to UPI after their third delivery. The 10% prepaid discount was enough incentive. Now we have predictable auto-debit revenue."
45% Conversion
Food Subscription
Lucknow
Questions about COD subscriptions
More India-specific features
Meet customers where they are. Build trust with COD, convert to online for scale.