Comparison
Both target the Indian market. Both do the basics. The differences start at AI capability, integration depth, and what happens when you scale past 10K conversations/month.
AI features
vs Gallabox's 6
Per-msg markup
Pass-through only
Free trial credit
27 demo bots loaded
WhatsApp routing
Meta + Twilio
| Feature | Edesy | Gallabox |
|---|---|---|
| AI bot (multi-LLM) | Single LLM | |
| Knowledge base / RAG | ||
| Voice message transcription | ||
| Code-mix language (Hinglish) | Limited | |
| Custom AI tools (function calling) | ||
| Carousel templates (10 cards) | Limited | |
| Drip sequences (visual builder) | Basic | |
| A/B testing | ||
| CTWA attribution + tracking | Limited | |
| Shopify deep integration | ||
| WooCommerce integration | Limited | |
| Google Sheets sync | ||
| Custom webhooks (signed) | Basic | |
| Razorpay payments | ||
| Stripe payments | ||
| Multi-account (unlimited) | Per-tier | |
| Custom RBAC + scoped API keys | Basic | |
| Pass-through pricing | ||
| Bot simulator with state inspector | Basic test |
Gallabox is a solid choice for Indian SMBs starting WhatsApp marketing. The team is responsive, the platform is reliable, and the pricing tiers fit Indian SMB budgets well. They've built specifically for the Indian market with attention to UPI payments via Razorpay and Indian language support (basic).
The shared inbox is well-designed for small teams of 2-5 agents. Agent assignment, internal notes, basic routing — all there. For a small Indian D2C brand or agency just getting started with WhatsApp, Gallabox is a reasonable pick.
Gallabox is also good at the basics. Templates submit cleanly, broadcasts deliver, contacts sync. The reliability story is solid; most Indian WhatsApp platforms have similar uptime profiles.
Gallabox's capability ceiling shows up the moment you need real AI or scale. The AI bot is limited to basic flow-based interactions with limited LLM choices and no RAG. For brands wanting an actual AI assistant that grounds answers in their product catalog, FAQ docs, or customer history, Gallabox falls short. Edesy's multi-LLM + RAG + custom tools combination handles this natively.
The voice message gap is significant for Indian markets. A huge portion of Indian WhatsApp messages are voice notes (especially in Tier 2/3 markets, regional languages). Gallabox can't transcribe these — they sit in the inbox until an agent listens. Edesy auto-transcribes via Whisper + Sarvam AI (which handles code-mix Hinglish that Whisper alone misses), making voice-driven customer segments serviceable.
Pricing diverges at scale. Both have base subscriptions that are similar; the difference is the per-message markup. Gallabox marks up Meta's WhatsApp conversation fees by 8-15%. For a brand sending 50K conversations/month, that's ₹30-50K/month in extra cost vs Edesy's pass-through model. Over a year, the difference is enough to hire a marketing analyst.
The platform features for serious teams diverge too. Gallabox gates multi-account access by tier (top tier gets 5 numbers, lower tiers get 1-2); Edesy is unlimited from any tier. Custom RBAC, scoped API keys, advanced workflow automation — all categories where Edesy has substantially more flexibility. For agencies managing multiple client numbers or growing brands with sophisticated team structures, the difference matters.
Small Indian SMB, basic WhatsApp marketing needs, English-only or Hindi-only audience, simple chatbot flows, conversation volume under 5K/month, no plans for AI.
Lower complexity, faster onboarding
Indian SMB scaling past 5-10K conversations/month, customers in regional languages or voice-message-heavy, need real AI (RAG, tools), multi-channel integrations (e-commerce + payments + CRM), agency / multi-brand operation.
Better unit economics, AI capability, scale headroom
You're feeling AI / voice / multilingual limitations, your per-conversation costs are creeping up, your team is hitting Gallabox's tier-based feature gates, you need RBAC or API depth Gallabox doesn't offer.
Most migrations save 20-40% in monthly cost
Your setup works, you're growing slowly, no AI bottleneck, no multi-account need. Migration always has a cost; only switch when the ROI is clear.
Defer until needs change
CSV export of contacts including custom fields and opt-in status. Tag lists exported separately.
Free signup, ₹50 trial credit, 27 demo bots loaded for familiarization.
Upload the CSV; field mapping preserves all custom fields and opt-in flags. Lists rebuilt automatically based on tag column.
Gallabox flows don't auto-export. Edesy's visual builder has more node types, so flows rebuild 1:1 or better. Most flows take 1-2 hours.
Disconnect from Gallabox, connect to Edesy. Number portable since it belongs to your Meta Business Account. ~24 hours of downtime.
Templates re-submit via Edesy; Meta re-approves within 1-24 hours since content is unchanged.
Initial week monitoring. Compare metrics; verify cost + capability improvements.
Free workspace, ₹50 trial credit, 27 demo bots pre-loaded. Most Gallabox users decide in 1-2 weeks.