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WhatsApp + Shopify — the integration that pays for itself

Connect your Shopify store to WhatsApp in 2 minutes. Recover abandoned carts, send order updates, sync products, and let customers ask questions about anything in your catalog — all from one inbox.

Connect your storeSee how it works

25%

Cart recovery

Industry avg via WhatsApp

2 min

Setup time

Shopify OAuth

10x

ROI vs email

On post-purchase flows

$0

Setup fee

Pay as you grow

What you can do once Shopify is connected

Six revenue-generating workflows out of the box. All work with your existing Shopify store, no theme changes required.

Abandoned cart recovery

When a customer abandons checkout, an automated WhatsApp message goes out 30 minutes later with their cart contents and a 1-click recovery link. Add a follow-up with a discount code after 24 hours.

Order confirmation + tracking

Replace transactional emails with WhatsApp messages. Customers love it — 98% open rate vs 20% for email. Updates fire automatically as orders ship, get out-for-delivery, and deliver.

Win-back & re-order campaigns

Identify customers who haven't ordered in 60/90/180 days and send them targeted WhatsApp campaigns with personalized product recommendations from their order history.

AI bot answers product questions

Your full product catalog (descriptions, sizes, variants, reviews) becomes the bot's knowledge base. Customers ask 'is this dishwasher safe?' and the bot answers from your actual product data.

Catalog-powered carousel campaigns

Send 10-card WhatsApp carousels of your top sellers, new arrivals, or sale items. Auto-refreshed from your Shopify catalog — prices and stock always current.

Review collection post-delivery

3 days after delivery, an automated WhatsApp message asks for a review with rating buttons. Positive reviews route to Trustpilot / Google; negative ones to a private agent for service recovery.

Setup in 4 steps — under 5 minutes

  1. 1

    Install Edesy from Shopify App Store

    One-click install from the official Shopify app listing. Shopify handles the OAuth flow; permissions are scoped to read products, orders, and customers.

  2. 2

    Connect your WhatsApp Business number

    Connect via Meta Cloud API (recommended, lower cost) or Twilio. If you don't have a WhatsApp Business account yet, our guided wizard helps you set one up — usually approved within 24–48 hours.

  3. 3

    Pick the flows to enable

    Cart recovery, order updates, win-back campaigns, review collection — each toggles on independently with sensible defaults. Customize the message templates, timing, and discount offers per flow.

  4. 4

    Go live

    Once your Meta-approved templates are live, your flows start firing automatically. The dashboard shows real-time message status, revenue attributed to WhatsApp, and per-flow conversion rates.

Edesy vs other Shopify WhatsApp apps

FeatureEdesyTypical Shopify app
Abandoned cart recovery flow
Order update messages
AI bot grounded in product catalog
Carousel templates from catalog
Visual flow builder (no code)Limited
Multi-language bot replies
Voice message support
Per-flow attribution & ROIGeneric
PricingPlatform + Meta pass-throughPer-message markups

How Shopify brands use Edesy + WhatsApp

D2C beauty brand — cart recovery

Customers abandon cart on PDPs. Edesy sends a WhatsApp message within 30 min with cart contents + a personal discount. 24-hour follow-up if no reply.

₹4.2L additional monthly revenue, ~12x ROI vs email-only

Fashion store — catalog browsing

Customers DM the brand on WhatsApp asking 'do you have this in size M?'. The AI bot queries the Shopify catalog and answers with availability + cart link.

30% of WhatsApp messages now resolved by bot, 80% answer rate

Subscription box — churn reduction

Customers about to cancel get a WhatsApp from a 'concierge' bot that offers to pause, skip a month, or get a discount on next box.

47% of would-be cancellations saved

Home goods — post-purchase upsell

3 days after order, WhatsApp asks for a review. If 4–5 stars, follow-up message suggests complementary products from order history.

8% post-purchase upsell rate via WhatsApp

Multi-brand retailer — broadcast

Weekly carousel of top sellers across 3 brands sent to opted-in WhatsApp list. Each card links to product page.

₹2.8L revenue per ₹15K campaign spend

Premium tea brand — tasting events

WhatsApp bot books tea-tasting appointments at retail stores, syncs to Google Calendar, sends reminders 24h and 1h before.

No-show rate down from 38% to 12%

Why Shopify + WhatsApp is the highest-ROI integration in e-commerce

Email marketing is dying. Average open rates have dropped from 25% in 2015 to about 16% in 2024, with click-through often under 2%. Meanwhile, WhatsApp messages get 98% open rates and 30–50% click-through — five to ten times better. For Shopify brands, that's not a marginal improvement; it's a different category of channel.

Cart recovery is the most-cited use case, and the math is straightforward: if 70% of carts abandon (the industry average), and WhatsApp recovers 20–30% of those abandoners (vs ~5% for email), then a store doing $50K/month in completed orders has roughly $50K-100K/month sitting in abandoned carts — a meaningful share of which becomes recoverable with WhatsApp. We've seen brands break even on Edesy in week one purely from cart recovery.

But the integration goes deeper than cart recovery. Once your Shopify catalog is connected, your WhatsApp bot has access to every product, variant, and review in real time. That means customers can ask 'do you ship to Goa?' or 'is this leather vegan?' or 'what's the warranty on this?' and get accurate answers without an agent in the loop. For most Shopify brands, support volume drops 40–60% within a month — and the support that remains gets routed to humans with full context.

The third leg is post-purchase. Email order confirmations and shipping updates have 15–25% open rates. WhatsApp versions get 95%+. That means your customers actually know when their package is arriving, which dramatically reduces 'where's my order?' tickets. Combined with review requests at the right moment (3 days post-delivery, when satisfaction is freshest), Shopify brands using Edesy see review collection rates 3–4x higher than email-only programs.

Frequently asked questions

Connect Shopify and start recovering carts this week

Free workspace, all Shopify flows pre-configured. Install in 2 minutes, see your first recovered cart within 24 hours of going live.

Connect ShopifyBook a demo

Related features

Cart Recovery on WhatsApp

Recover 20-30% of abandoned carts via WhatsApp

WooCommerce Integration

Same flows, for WooCommerce stores

Carousel Templates

Showcase up to 10 products in one message

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