Campaigns
Build multi-step automated workflows triggered by WhatsApp events, schedules, or external events. Cross-system orchestration without writing code.
Trigger types
Every WhatsApp event
Action types
Across services
Logic
Multi-path workflows
Workflows
Rollback anytime
30+ triggers: message received, conversation completed, contact added to list, campaign delivered, order placed (via integration), schedule, manual trigger.
Drag-and-drop canvas. Connect triggers to actions to conditions to more actions. No code; logic is visual.
If contact is VIP, do X. Else do Y. If campaign delivered to >80%, do A. Multi-path workflows with no limit on complexity.
Wait N minutes/hours/days between steps. Schedule branches for business hours, weekdays, customer's timezone. Time-aware orchestration.
Repeat steps until condition met (e.g. retry callback every hour until customer responds). Or scheduled recurrence (weekly status check).
Every workflow run logged with full state at each step. Failed runs can be inspected and replayed after fixing.
What starts the workflow — a WhatsApp event (message received, campaign delivered, etc.), a schedule, or a webhook from an external system.
Send a message, update a contact field, push to a CRM, call a custom API, send an email. 20+ action types available.
If customer responded → continue with X. If didn't respond after 24h → send Y. Visual logic, configured via UI.
Run the workflow against test contacts. Step through execution; inspect state at each node. Catch logic bugs before activating.
Toggle the workflow live. Execution log shows every run in real time. Iterate on weak branches as data accumulates.
| Feature | Edesy | Zapier / Make |
|---|---|---|
| WhatsApp-native triggers + actions | Deep | Limited |
| Bot flows + workflows in same platform | ||
| Pricing per workflow execution | Included | Per-task billing |
| WhatsApp conversation context | First-class | Pass-through only |
| Visual flow builder | ||
| Branching + loops | Premium tier | |
| Execution log + replay | Limited | |
| Number of integrations | WhatsApp + key ecosystem | Thousands (generic) |
Trigger: demo class booked but no-show. Action: WhatsApp follow-up + email. Condition: if customer responds, escalate to counselor; else continue drip.
Demo no-show recovery 28%
Trigger: contact added to Edesy. Action: also add to HubSpot + Salesforce + Mailchimp via integrations. Status: contact creation everywhere in seconds.
Single source of truth across systems
Trigger: Shopify order placed. Action: send WhatsApp confirmation, update inventory in custom system, add to logistics pipeline. End-to-end in <2 seconds.
Order fulfillment time -50%
Trigger: scheduled (30 days before renewal). Action: send WhatsApp + email reminder. Branch: if customer pays, mark renewed; if not, escalate at -7 days; if still not, escalate to retention team at -1 day.
Renewal rate up 22%
Trigger: bot completes lead qualification. Action: compute lead score from custom fields; if hot, route to senior sales + WhatsApp call back; if warm, drip nurture; if cold, archive.
Sales productive time +40%
Trigger: support inquiry. Action: bot tier-1 attempt; if not resolved, create ticket in helpdesk; if customer rates poorly, escalate to manager.
First-contact resolution rate up 30%
Free workspace, visual builder, 30+ triggers + 20+ actions.