How businesses in Assam use Assamese-speaking AI for car service reminders and insurance premium collection. Northeast India's first major voice AI deployments.
Assamese
Native Language
2
Use Cases
23M+
Assamese Speakers
Trusted by businesses worldwide
Native Language
Use Cases
Assamese Speakers
India First
Challenge, solution, and results
Northeast India is largely ignored by voice AI platforms. Assamese speakers (23M+) had no option for automated voice interactions in their language. Businesses relied on Hindi/English bots that felt foreign to customers.
Edesy deployed Assamese voice AI for two use cases: automotive (car servicing reminders) and insurance (premium payment collection). Natural Assamese with dialect awareness and Assamese-English code-switching.
45% service booking rate from reminder calls. 40% increase in on-time insurance renewals. Customers in Assam engage significantly more with Assamese-speaking AI vs generic Hindi/English bots. First major voice AI deployments in Northeast India.
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