Campaign Flow Recipes by Industry

Ready-to-build IVR campaign flows for real estate, education, insurance, lending, healthcare, automotive, retail and events - script in English and Hindi, key map and where each key goes.

5 min read

Each recipe below is a complete interactive campaign: the message, the keys, and where each key goes. They all use the same shape as Press 1 to Connect a Caller: Config → Say or Play → Menu → Email/HTTP Request → Transfer, with the timeout going to a goodbye. Build one in IVR Studio, publish it, and run it as a campaign.

Scripts are short on purpose: the key should be heard within the first 15 seconds. Replace the bracketed parts, and have a native speaker read the Hindi aloud before you publish.

Key map conventions#

Key Use it for
1 The main action: talk to sales, book, confirm
2 A second action: callback later, send details, another team
9 Stop calls (add to your Do Not Call list)
timeout Goodbye in the caller's language

1. Real estate: project launch#

Message (English): "Hello {{var.contact_name}}, this is [Developer] about our new [2 and 3 BHK] project in [Kharadi, Pune], starting at [55 lakh]. Launch offers end on [date]. To speak to our sales team now, press 1. For a callback tomorrow, press 2."

Hindi: "Namaste {{var.contact_name}}, [Developer] ki taraf se. [Kharadi, Pune] mein hamara naya [2 aur 3 BHK] project [55 lakh] se shuru hai. Launch offer [date] tak hai. Abhi sales team se baat karne ke liye 1 dabaiye. Kal callback ke liye 2 dabaiye."

Key Goes to
1 Email "Hot lead" → Transfer to the sales desk
2 HTTP Request to your CRM with "callback": "tomorrow" → Hangup "We'll call you tomorrow."
9 HTTP Request to the Do Not Call list → Hangup

2. Real estate: site visit this weekend#

Message: "Hello {{var.contact_name}}, you enquired about [Project]. We're hosting site visits this [Saturday and Sunday], with free pick-up. To book a visit, press 1. To talk to us first, press 2."

Key Goes to
1 HTTP Request to your CRM ("intent": "site_visit") → Say "Our team will call you to fix a time." → Hangup
2 Email → Transfer to the sales desk

Tip: key 1 doesn't transfer, so a busy sales team doesn't lose the booking.

3. Education: admissions open#

Message (Hindi): "Namaste, [Institute] mein [2027 batch] ke admission shuru ho gaye hain. [Scholarship test] [date] ko hai. Counsellor se baat karne ke liye 1 dabaiye. Brochure WhatsApp par paane ke liye 2 dabaiye."

Key Goes to
1 Email → Transfer to the admissions counsellor
2 HTTP Request to your WhatsApp tool or CRM ("send": "brochure") → Hangup

4. Insurance: renewal due#

Message: "Hello {{var.contact_name}}, your [motor] policy with [Agency] is due for renewal on [date]. To renew with an advisor now, press 1. If you've already renewed, press 2."

Key Goes to
1 Email → Transfer to the renewals desk
2 HTTP Request to your CRM ("status": "already_renewed") → Hangup "Thank you."

5. Lending: pre-approved offer#

Message (Hindi): "Namaste {{var.contact_name}}, [Company] ki taraf se aapke liye [personal loan] ka offer hai. Jaankari ke liye 1 dabaiye. Abhi zaroorat nahi hai to 2 dabaiye."

Key Goes to
1 Email → Transfer to the loan officer
2 HTTP Request ("interest": "no") → Hangup
9 Do Not Call → Hangup

Use a caller ID registered for promotional calls; loan offers are promotional.

6. Healthcare: health check-up camp#

Message: "Hello, [Clinic] is running a [free diabetes and BP check-up camp] on [date] at [place]. To book a slot, press 1. To speak to the front desk, press 2."

Key Goes to
1 HTTP Request to your booking system → Say "Thank you. Our team will call you to confirm your slot." → Hangup
2 Transfer to the front desk

7. Automotive: service reminder or test drive#

Message: "Hello {{var.contact_name}}, your [car] is due for its [10,000 km] service. To book a service slot, press 1. To book a test drive of the new [model], press 2."

Key Goes to
1 Email → Transfer to the service advisor
2 Email → Transfer to the showroom

8. Retail: sale announcement#

Message (Hindi): "Namaste, [Store] mein [Diwali sale] shuru hai, [select items par 40 percent tak ki chhoot]. Store ka pata jaanne ke liye 1 dabaiye. Order ke liye hamari team se baat karne ke liye 2 dabaiye."

Key Goes to
1 Say the address and hours → Hangup
2 Email → Transfer to the store

9. Events: invitation and RSVP#

Message: "Hello {{var.contact_name}}, you're invited to [event] on [date] at [venue]. To confirm you're coming, press 1. If you can't make it, press 2. To speak to the organisers, press 3."

Key Goes to
1 / 2 HTTP Request to your sheet or CRM with {{menu_choice}} → Hangup "Thank you."
3 Transfer to the organiser's number

10. B2B: re-engage old leads#

Message: "Hello {{var.contact_name}}, this is [Company]. You asked about [product] earlier this year, and we now have [a new plan for small teams]. To talk to a specialist, press 1. To get an email with details, press 2."

Key Goes to
1 Email → Transfer to sales
2 HTTP Request to your email tool → Hangup

Before you launch any recipe#

  • Test call it end to end, including each key.
  • Connect every Menu's timeout exit.
  • Staff the transfer number during your dialing hours (09:00 to 21:00 by default).
  • Start with a small list (100 to 200 numbers), check the Keys Pressed column, then scale.

See Flows in Every Language to run these in Tamil, Telugu, Bengali, Marathi, Gujarati and more.

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