Outcome actions run once, when an order settles. For each outcome you choose what to write back to your store: add a tag, add a note, cancel the order, or record that the customer did not answer. Confirm and cancel usually happen during the call, so most stores only set actions for no input and unreachable.

Defaults#

Outcome	Default action
`no_input`	Add tag `{labels.no_input}`
`unreachable`	Add tag `{labels.unreachable}`
All others	Nothing

Actions#

Action	What it sends	Fields
Add tag	A `tag` action request	Tag text (required), optional note
Add note	A `note` action request	Note text
Cancel order	A `cancel` action request	None
Record no answer on store	The store's "no response" update	None

Which actions you can pick depends on what the store integration supports; the form only offers those, and an unsupported action is flagged. For a webhook-connected store, tag, note and cancel arrive at your action URL as described in Action Requests and Placeholders.

Tag and note text can use placeholders, for example a note of Not reachable after {job.attempts} calls.

Outcomes you can attach actions to#

Outcome	When it happens
`confirmed`	Customer pressed confirm and the store accepted it
`cancelled`	Customer pressed cancel and the store cancelled the order
`no_input`	Customer answered but didn't press a key (after the last attempt)
`unreachable`	No answer, busy or failed on every attempt
`expired`	The give-up time passed before the order was confirmed
`action_failed`	Customer chose, but the store update failed; it is retried in the background
`confirmed_elsewhere`	The order was already confirmed on the store before the call
`cancelled_elsewhere`	The order was already cancelled on the store

Full definitions: Outcomes Reference.

Auto-cancel unreachable orders#

Some stores cancel COD orders they could not confirm. Add Cancel order to unreachable (and no_input if you like). This cancels real orders, so check your conditions and retry settings first.

Labels#

Labels are the tag or status text per outcome, used by the {labels.*} placeholders. Set them once per rule and reuse them in tags and notes.

Label	Placeholder	Default for a webhook-connected store
Confirmed	`{labels.confirmed}`	`confirmed`
Cancelled	`{labels.cancelled}`	`cancelled`
Pending	`{labels.pending}`	`pending`
Unreachable	`{labels.unreachable}`	`unreachable`
No input	`{labels.no_input}`	`no_input`

Rename them to match the tags your fulfilment team already filters on, for example COD-UNREACHABLE.