Campaign Analytics

Monitor campaign performance and optimize results with detailed analytics.

Dashboard Overview

Access analytics from Campaigns > Select Campaign > Analytics

Key Metrics

Call Outcomes

Outcome Analysis

Good Campaign Indicators

• Connection rate > 50%
• Average duration > 60 seconds
• Completion rate > 80%

Warning Signs

• High voicemail rate (>30%)
• Short call duration (<30s)
• Many invalid numbers

Export Data

Download campaign data:

1. Go to campaign analytics
2. Click Export
3. Choose format (CSV, Excel)
4. Download detailed report

Export Fields

phone_number,status,duration,outcome,timestamp,transcript
+919876543210,completed,120,booked,2024-01-15T10:30:00,""
+919876543211,no_answer,0,retry,2024-01-15T10:31:00,""

Optimization Tips

Low Connection Rate

• Verify phone numbers
• Try different time windows
• Check if numbers are DND

Short Duration

• Improve greeting message
• Review system prompt
• Add more value upfront

High Voicemail Rate

• Enable voicemail detection
• Try calling later in day
• Consider leaving messages

A/B Testing

Compare different approaches:

1. Create two campaigns
2. Split contact list
3. Use different:
   • Greeting messages
   • System prompts
   • Calling times
4. Compare metrics