Contact Centre Feature

Click-to-Call Website Widget

The widget places a call request on your site and connects the visitor to your team without them dialling. What distinguishes it is that impressions and clicks are both tracked, so the widget reports its own conversion rate rather than only counting the calls it produced. That turns placement into something you can measure instead of guess at.

No hardware

Browser-based agents

API included

What Click-to-Call gives you

Put a call button on your website that connects a visitor to your team, and measure how many people saw it versus clicked it.

Impression and click tracking

The widget records how often it was seen as well as clicked, so you get a conversion rate, not just a call count.

Multiple widgets, configured separately

Different pages or campaigns can run their own widget with its own configuration and its own numbers.

Session-level detail

Individual call sessions can be inspected, not just aggregate totals.

Public config for embedding

The widget fetches its own public configuration, so updates do not require re-embedding code.

How Click-to-Call works

End to end, in the order it actually happens.

  1. 1

    Create a widget and configure its appearance and behaviour.

  2. 2

    Embed it on the pages you want to capture calls from.

  3. 3

    The widget records an impression when it is shown to a visitor.

  4. 4

    A visitor clicks and the platform connects the call.

  5. 5

    Impressions, clicks and sessions are reported back to you.

What Click-to-Call does not do

Worth knowing before you build a process around it.

  • It captures intent that already exists on your site. It does not generate traffic.
  • Connection depends on your team being available to answer - pair it with call queues if you cannot guarantee that.

Common uses

  • High-intent pricing pages

  • Checkout and cart recovery

  • Support pages

  • Campaign landing pages

Used most in

E-commerceReal EstateHealthcareSaaS

Related features

Click-to-Call FAQs

What is Click-to-Call in a contact centre?

The widget places a call request on your site and connects the visitor to your team without them dialling. What distinguishes it is that impressions and clicks are both tracked, so the widget reports its own conversion rate rather than only counting the calls it produced. That turns placement into something you can measure instead of guess at.

How does Click-to-Call work?

1. Create a widget and configure its appearance and behaviour. 2. Embed it on the pages you want to capture calls from. 3. The widget records an impression when it is shown to a visitor. 4. A visitor clicks and the platform connects the call. 5. Impressions, clicks and sessions are reported back to you.

What does Click-to-Call not do?

It captures intent that already exists on your site. It does not generate traffic. Connection depends on your team being available to answer - pair it with call queues if you cannot guarantee that.

Which industries use Click-to-Call most?

E-commerce, Real Estate, Healthcare, SaaS. Typical uses are high-intent pricing pages, checkout and cart recovery, support pages, campaign landing pages.

What is a cloud contact center?

A cloud contact center is a customer service platform hosted in the cloud that allows businesses to manage customer interactions across multiple channels (phone, email, chat, social media) without on-premise hardware. It provides features like automatic call distribution (ACD), IVR, call recording, and analytics.

How is CCaaS different from traditional call centers?

CCaaS (Contact Center as a Service) is cloud-based, requiring no hardware investment, offering pay-per-use pricing, automatic updates, and easy scalability. Traditional call centers require significant upfront investment in hardware, ongoing maintenance, and are harder to scale.

Set up Click-to-Call for your team

Self-serve platform. No hardware, no long procurement cycle.