UTM Tracking

The UTM parameter name should be listed in the Variables dropdown of your flow. You can create it on any variable dropdown. Then, if your zapbot is launched with the declared UTM parameter, it should appear in the Results tab.

Forwarding UTM Parameters

Once you have saved the UTM values into variables like utm_source and utm_value, you can build a redirect URL in a Redirect block with the same UTMs like this:

https://redirect-site.com?utm_source={{utm_source}}&utm_value={{utm_value}}

How It Works

1. Create UTM variables: In your zapbot, create variables for each UTM parameter you want to track (e.g., utm_source, utm_medium, utm_campaign)

2. Launch with UTM parameters: When users access your zapbot via a URL with UTM parameters, those values are automatically captured

3. View in Results: Check the Results tab to see which campaigns are driving conversations

4. Forward to redirects: If your bot redirects users, include the UTM parameters to maintain tracking continuity

Video tutorial available in the Zapbot dashboard